ComputerHunter.org |
|
|
|||
|
 |
RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved. It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS. I first presented this data at the Syndicate Conference in New York City, the first conference entirely devoted to RSS. To make a point, we'll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not. 1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS. Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage. The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are actually clicking on RSS content! Now, what is the "feed-to-side" CTR? It simply means that 23% of the end-users that subscribe to various feeds, clicked at least once on one of the content items in the feeds they are subscribed to. 2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE Considering the different RSS metrics systems and the fact that no marketing tool whatsoever can be measured 100% precisely from the outside tracking service side, seeing stats from RSS solutions vendors is important as well. On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com], the providers of one of the more advanced RSS marketing solutions. The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data. They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days. 3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE And finally, let's take a look at the stats from the publisher/marketer point of view. Lockergnome.com is one of the most popular tech sites on the internet. Although they are serving a more tech savvy audience, Lockergnome is an excellent example of the results you can ultimately hope to achieve using RSS. First of all, they are seeing a ration of 5:1 in favor of the number of RSS subscribers against e-mail subscribers, and even more interesting, a 500% better clickthrough ratio with RSS than with e-mail. 4. SEARCH ENGINE VISIBILITY The BTI Group is a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/], the proof that RSS works for search engine positioning. Here are just some of their achievements, as a result of their RSS marketing activities ? a] 120 page-one search results on important industry search terms #1 Voip vs traditional phone system #1 VoIP solution provider #2 VoIP small business #2 VoIP architecture #5 VoIP phone equipment #6 VoIP benefits #7 VoIP Small Business costs b] A 75% increase in traffic to the corporate website c] BTI's link popularity jumped from 164 in June 2003 to 1312 in December 2004 to 1405 in February 2005 OVERVIEW These metrics clearly show that RSS works for marketers and publishers. This data alone, also considering that RSS clearly gets 100% of your content delivered and actually provides you with an abundance of new marketing opportunities, such as podcasting, should be enough to make you do something about RSS now. Copyright 2005 Rok Hrastnik Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa7
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
RSS Round-Up: Whats Happening with Simple Syndication? Have you been following the explosion of RSS -- Really Simple Syndication -- activity online? Seems this new method of "getting the word out" is picking up steam. Why? Partly because of the Davids, and partly because of the Goliaths. The "Davids" -- the little guys -- are able to deploy the technology since it is easy to use and usually is a feature of Blogging software (Blogging is another emerging trend -- for more articles on Blogging, visit WebFadds.com). You just click the option and send your RSS feed (broadcast your articles) out to subscribing sites. And the "Goliaths", the likes of Yahoo, Google, MSN and others, are all catering to it in various ways. Let's look at some of the latest ways this is playing out... Why Use RSS? So why use RSS? Well, I can find a whole lot of reasons why. Although I'm not technically inclined I do understand the power behind syndication. Anyone who watches television can get that idea. Still why would I want to use RSS for my viral marketing campaign? Well, let's look at what some of the "experts" are saying. Sales Marketing: Secrets To Using Blogs (Online Diaries) To Increase Your sales And Profits These days, everybody is blogging. How to Promote Your Blog for Free Online 11 Ways to Promote Your Blog Marketing With Blogs and RSS - The Hot New Tools of 2005 In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community. The 7 Steps to Promoting Your RSS Feeds on Your Website RSS gets 100% of your content delivered, but it's no good if no one subscribes to your feeds. Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities! Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.com" and with this market slowly being filled in, it is hard to get a good rank on Google, Yahoo, MSN, Ask, and all the other major search engines. Although paying for advertising is effective and gets targeted results, RSS feeds are the way to go for free, cheap, and somewhat easy advertising. What the BLOG? Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we're bombarded with over 3,500 marketing messages. And frankly I'm sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity! Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam! Blogging For Fun & Profits Unless you've been under a rock for the last year, you've heard the term "blog" once or twice. Reachout Throughout ? RSS RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world. 5 Easy Ways To Use RSS On Your Site You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it's importance in boosting your site's presence on the web. Not to mention how it can increase your site's traffic and ranking. But what exactly is RSS and how can I actually use it on my site? Try these Five Easy Ways... RSS ? Will It Really Become Mainstream? I am not one to have New Year's resolutions, but I do plan ahead. As we reached the last quarter of 2004, I decided that 2005 would be, for me, the year of article writing and RSS. The 6 Top Reasons Marketers Should Blog If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like. For Wordpress users version 1.5 new feature ?Pages? After many requests from wordpress users, the latest version of wordpress has a build in option to create static pages. You can use static pages for an about page, contact page, a links page, etc. This dreamhost review page is an example of a stand alone static page. The advantages are that you can add stand alone content to its own page, outside the normal weblog hierarchy. Pages have the same editing options, plug-in functionality and themes as posts. Or you can customize the stand alone page as much as you want. Static pages also help search engine indexing, as opposed to dynamic urls. Top 10 Ways to Get People Online to Read Your Business Blog There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life. If you publish a business blog, you posts good content, articles, breaking news or just about anything to build awareness of what you are selling. Dear Web Diary! Blogging is hot and getting hotter, with more and more web logs (blogs) cropping up online by the day! RSS Works: Hard Metrics to Prove It Marketers are constantly asking if RSS marketing works and if this can be proved. Blogging Policies, Does Your Business Need One? Weblogs or Blogs as they are more commonly referred to, have become extremely popular in the last several years. So popular in fact that many large businesses are letting some employees post Blogs on their corporate websites. While many businesses are jumping on the Blog bandwagon for use as a creative marketing technique; a few businesses have fired employees for what they posted on a Blog. These businesses accuse the employees of allegedly disclosing trade secrets, proprietary information, and making statements that showed the employer in a bad light. Blogging for Dollars Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
|
|
|
|
|
