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Blogging Can Improve Your Search Engine Ranking
Search engines are after one thing ? providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term. Nor are the results any good if they are old. People expect the most up to date, fresh information that is relevant to them. That's why search engines love sites which are highly focused on a specific subject and which have regularly updated content. If you add material to your web site every day, you will get noticed by the search engines. If the information you add to your web site is directly centred on the precise focus of your site, all the better as far as the search engines are concerned. That's why blogging can improve your search engine ranking. Blogging allows you to add content quickly and easily to your web site. However, you need to ensure two things: 1. The blog must be hosted at your domain ? not at blogspot.com. or any other of the blogging hosts. 2. The blog must contain relevant content and links which are well within the focus of your site. A blog which is an online journal won't help your site's search engine ranking because the content isn't that relevant to the focus of your site. An online journal style of blog is unlikely to have keywords in the entries. What this means is that your blog needs to contain hints, tips and short articles. It can contain summaries of articles which are carried in full on other pages. In short, your blog needs real, valuable content. If you add real content to your blog pages, at the very least a couple of times a week, you will notice your blog gaining interest by the search engines. You will also see that your blog becomes a much more important 'entry point' for people who visit your web site. That's an indication that your blog page is gaining ground in the search engine rankings. And that will be due to its regular updating. For more answers to questions on blogging you can get a free guide to the Top 15 Questions on Blogging from http://www.infoselling.com/blogging/howtoblog.htm Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.
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RELATED ARTICLES
7 Tips for Choosing the Right Blog Software for Your New Blog Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software. However, keep in mind the following seven tips for choosing the best software for you. 15 Top Blog Marketing Tips 1. Place all your feeds on the following website and the directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html RSS Feeds Have Revolutionized the Internet RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. 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In that case, leave a link to your site after your comments, instead of in the comment form that hot links it. In the near future, blogmasters will be able to use special code to prevent spam in their comments section, so this will become less of a concern. Besides, getting clicks from people who read comments, or visits from search engine spiders through your comments, isn't necessarily your direct objective, though it's definitely a plus. What you want to do via commenting is to enter the blog community that corresponds to your target market. Get to know who the players are and make agreements with them to cycle traffic between you. Or lurk to find out where your target market typically hangs out when they're online ? you'd be surprised at how many inexpensive and targeted advertising sources you can find through this method. (If you're looking to get linked, there's another way that we'll go over next.) This tip alone has earned me a few dozen links from prominent blogs in the past four days alone. These links are worth ten times a reciprocal link because they send targeted traffic from established sources, and come from experts with records of proven results. You can be sure these kinds of people will check you out before they linked to you, since they may be judged by the quality of the information they share. The second method to more blog traffic is the most confusing for newer people, and this is probably the reason its benefits remain overlooked. In the simplest of terms, Trackback is kind of a remote commenting system that incorporates linking. It allows the reader to follow a topic around the web to see other bloggers remark on the same subject. It enables the publisher to remotely cite references to the issue on which they've written. Once you've made yourself familiar with the blogging community you have entered, you can often pick up the pulse of conversations within your site's theme. Then, when you see issues that you want to expound on, you can send the other site a notification to let them know you cited them on your blog. That link will appear on their site, and often draws visitors to you. Bloggers who use Trackback often enjoy greater control over this function in their blogs than they do over linking, as they have the option to reject your reference - so there is a lesser incidence of fraudulent linking. That also gives your link a greater chance of being displayed. So why don't more people use Trackback? One reason is that what is arguably the most popular free blog system, Blogger, doesn't have Trackback. However, Haloscan.com can remedy this with their free service ? it's a cut and paste away. Many new bloggers don't get what it is and how it differs from commenting. And of course, the dynamics of it are a little more complex than I've stated. But learn to use Trackback properly, and you won't need to beg for links to your site ever again. It's harder to estimate an exact number of visitors that come as a result of trackback links. But if you posted five days out of seven, and was able to get a trackback link to your site three times a week, by the end of the year you'd have almost 150 topical links back to your site, which are more valued by search engines than a typical link trade with an unrelated site. The most overlooked source of traffic for a blog is through article submission. To start with, turn your longer posts into articles and submitting them to ezines or directories. Look especially for directories that ask for the direct link to the article on your own site, and input the permanent link to the post on your blog. Make sure that your Auto-Discovery tag is in place and it can mean hundreds more prospects, links and subscribers. 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There are, of course, plenty of other ways you can leverage the content in your blog or RSS feed to increase the traffic to your site. The methods outlined here may be a bit outside the norm, but, as you'll soon find, that's part of the reason they are so effective. RSS And The Billion Channel Internet The real potential of RSS lies in Broadcasting. How Can RSS Feeds Help Your Online Business? So who should I use RSS Feeds? How can it help with my online business? Why you should be using RSS RSS opens up a whole new channel of communication between you and the browsing public. If at the moment you do not have an RSS feed then there is a whole community of people who do not know about you. Isn't it time you started to publish an RSS feed, here are a few reasons to get started right now. RSS Directory Submission: The Key to Blog Promotion According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. If you own a blog, how are you going to promote it in order to stay ahead of the competition? Details of Getting a Blog Blogs, the abbreviation of Web Logs (online journals), are becoming more and more popular all the time. People are starting new blogs at an astounding rate so it's safe to assume that there are constantly people out there who want to know how to get a blog going. Despite personal feelings about the actual quality of the majority of blogs out there on the Internet, that's what I hope to be able to help you do with this article. Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365. 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Blogging For Business - Great Reasons For Every Business To Start A Weblog If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace. Choosing Your RSS Reader If you want to be able to read RSS feeds then you are going to need an RSS reader. The types of RSS reader that are available to you come in two flavours. There is the desktop RSS reader and there are the online or web RSS readers. Blogging Advice - Give Your Readers What They Want Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market. Why Blog? It seems everyone these days is talking about blogging. Everywhere I go, I find articles and forums devoted to this craze. I also have heard from many home business owners who are trying to figure out what a blog is and how they can use one to their benefit. Reachout Throughout ? RSS RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world. 7 Questions To Ask Yourself BEFORE Staring A Business Blog Blogging is the latest buzzword in online marketing and PR. Blogs As A Marketing Tool Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.
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Comment by John S. Baick