ComputerHunter.org |
|
|
|||
|
 |
Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books. Then one day an outrageously light bulb moment appeared. She added an inexpensive skillet with the book and shrink-wrapped them. Then she took 150 of them to two stores that she thought wouldn't sell them. Yes, to her surprise, all 150 sold in two days. Dede stumbled on an outrageous idea and it worked out big time. She sold over 100,000 copies in a few months. Where did she sell them? Thought you would never ask. Price Clubs and K-marts. Do you have a book that could be packaged with something else and create outrageous sales for yourself? It's Christmas time and no it isn't too late. But before you dart off to come up with an outrageous idea for your book, continue reading so that you can get all the facts. Another cookbook was repackaged with a scarlet ribbon and some imported cinnamon sticks and then sold at department stores in the housewares and gift sections. The book couldn't sell at $5.95 but flew off the shelves at $10 and went into second printing in 30 days. Would your book sell well in a three-ring shrink-wrapped binder? Why not create and audio or CD version of the material. Just read directly from the material. You do not have to be fancy. Add "read by the author" language to the outside in big letters. Or maybe "F-R__E-E Bonus, Limited Time Offer, Free Audio read by the author" in big letters. Another key is to look for an item that makes the package larger than the book. This requires a larger space and then bigger visibility. What about a book on money? Add a mug labeled, "Millionaire" and watch it fly off the shelf. Do not forget the second part of the formula -- the place you are going to sell it. When you add the mug, it is now considered a gift item. This opens the doors to more stores and places. Try all the independent gift shops, especially at the airport. They are always looking for these type of unique combinations. Have an exercise book? Add a "walking meter" with it. The one that measures how many miles you are walking. Have no clue what they call those things but I have bought three over the past few years. Again, now it is a gift item. How about contacting a sports equipment vendor and selling them copies of your book that would be a freebie for a limited period with a purchase. Get the store to add a sign, "limited quality" and watch them go even faster. What is great about this angle is that gift stores, department stores and similar stores are much more open to add things to their shelf. They will work with you much better than a bookstore. Now that you brain is going a mile a minute with ideas, best wishes for selling many more books! Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire background, but as pre-thought I think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my book's visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing. Speaking for a Publication Why write a book and get attention and loads of contacts? The Bible Of Self Publishing Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book. Spend a Little Time, Get Free Books Online There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations. Book Events - Make Yours Successful A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and budget allows. But, no matter who's making the arrangements, there are five key ingredients to making the event a success: Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book. You, Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday. How to Market Your Unsold Books on the Internet: Its Easy Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours. Writers: The Truth About Advertising, Publicity, and PR Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing. Some of use have publicist and secretly wonder why they can't get us on the Today Show or Good Morning America. We have written books and wonder why we are not on the Oprah book club/ Super Profitable Techniques for Selling Books By Mail The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales. What?s Wrong with the Internet? It Must be Broken! After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted. How To Market A Suspense Novel In An Online Multimedia Format If you haven't heard of the author C.F. Jackson or the novel Won't Be Denied, you soon will. This author has taken marketing to a new multimedia level with the release of an online commercial. Sell More Books With an E-mail Newsletter NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Discover 3 Easy Ways to Promote Your Articles Are you using these methods to promote your articles? How To Promote A Book Nowadays it's no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, don't promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan. The author's extra efforts may make all the difference between a book becoming a long-lived seller, and being recycled so that some other author can take advantage of the paper. The Lecture Experience: Part I During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies ? the OLD First Ladies, Martha through Mamie. Since they talk to each other and cross through centuries, it is, of course, an historical fiction. In doing so many lectures, I thought it might be interesting to discuss are some of the things I have learned?. Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Conversely, I believe you can take a mediocre book, market it well, and make very good sales from it. The only limiting factor is you. You probably think, "I'm a writer, not a salesperson." That's true, but there are some very simple things you can do to create a website that sells your book.
|
|
|
|
|
