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Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing company with no relatives or friends in that industry it is hard to break in and get work there, however if you con-brand with an existing company you may find yourself with more work than you can handle and able to bill at very high rates Having been in the pressure washing industry some 25 plus years, we had always found that hooking up with a local sign company gave us instant credibility in the region and an expanded customer base of new clientele. Must of the new clientele once there cleaning signs had much more to wash also. For instance one time we went to clean a large sign for a sign company at a Lumber Company. Once there the owner was pleased and read the side of the work truck which we had also traded out in services for washing the sign company's service trucks. The Lumber Company owner had us busy for two-days washing and waxing all his delivery trucks, forklifts, concrete and common area. Below please find a letter that you can use and modify to fit your own business. Use this technique to alert local sign companies of your ability and willingness to work with them. Think about this and as always; Wash On ! - - - - - - - - - - - - - - - - - - - - - Dear Signage Contractor, We know you have a tough job maintaining signs for clients. Our pressure washing company's industrial division specializes in cleaning signs. We would like to help you and make some money. We're looking for a win/win situation. We work in two ways: You give us a list of clients (contact names) of your customers who might be interested in monthly sign washing. In return we will wash your work trucks for free every other week. (Yes, tire dressing too!) You set up accounts for maintenance of signs, do all the billing and we do the actual sign cleaning while you work on mechanical and emergency calls. We bill you monthly for our washing. No matter which way you choose, if we work with you, we will only work exclusively with you in your area. No other signage companies. We will also contact many store owners directly to clean their signs. If these stores need new signs or mechanical repairs of old signs, we will refer this work to you. Sounds good? We thought you would like it. There is a bonus. We already have accounts to clean wheel chairs at hospitals, real estate agents cars, truck fleets, shopping carts at COSTCO, concrete for local property managers, etc. In other words, we know everyone. By giving you leads for new possible clients we can help you. Information sharing, networking, strategic partnerships, whatever you want to call it, it works! We are in it to win it! If you want to join (company name here) "110% Team" call us. If not the dust is free and we'll even give you a paper plate. (No plastic fork. You can make a taco.) If you don't do this, one of your competitors will. That I can personally guarantee. Thank you in advance, Name "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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Keep it mostly informational and limit the commercial material.Stay in touch, or renew old ties with friends, family and business associatesEveryone you know can be a brand ambassador for you, so stay in touch or reach out to those you haven't talked with for a while.Yet another reason for having a monthly newsletter that shares your expertise.The network of contacts you have built over your lifetime will be instrumental if you decide to start your own business, or change jobs.So, heed this word of advice: always deal fairly with people. One bad experience with your brand can negate 10 positive ones.Now, get out there and start branding. Brand Value Plan - Brand Identity Guru Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value. The Big Uneasy: Clearing the Clouds of Guess People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. They are stuck in an idea, unable to make it happen, and dreams are unfulfilled. Life is heavy, there's a lack of flow... the Big Uneasy has taken over. Internet Branding Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. 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