ComputerHunter.org |
|
|
|||
|
 |
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I first started out, writing copy meant slitting my wrist and 'giving blood'. Of course, I've greatly refined my copywriting process, and I'd like to share my methodlogy with you. Here are my top 10 ways of getting greatly reduce the number of brain farts that can stand in your way of writing cash pulling copy. Writer's Block Annihilator #1: National Enquirer While you might be tempted to dismiss the Enquirer, the fact is people love tabloids! Senstionalism sells. Big time. This may just provide the much needed 'sensational angle' you need to position your product or engineer your offer. Writer's Block Annihilator #2: Female Magazines Headlines on these magazines are designed to tilltilate, tease and intrigue. You can and should model those headlines to add more sizzle into your copy and to give your writing that much needed 'oomph'! Writer's Block Annihilator #3: competitor Research Check your competitors out. Observe what they're doing. What kind of strategy are they using? What kind of tactics are they using. How are they presenting their offer? The answers to these questions will provide you with the necessary brain juice to get the words 'flowing'. Writer's Block Annihilator #4: current Events There may be happenings in the world that you can link your ad copy to. For instance, you could have headlines like "If Only Clinton Knew This...". Get the idea? Writer's Block Annihilator #5: Festive Occasions Is Thanksgiving or Valentine's day around the corner? If you're an info-publisher, would Valentine's day be a good time to tell your subscribers how much you love them? Would Thanksgiving be a good time to tell your subcribers how grateful you are for their continuous support? Writer's Block Annihilator #6: Be Still How about trying to stop 'figuring' it out, and just observe a good 3 minutes of pure silence. To quote the Good Book, "Be still and know that I am god". You'll surprise yourself at just how many ideas will start popping into your head simply because you 'stopped thinking'. Writer's Block Annihilator #7: Read Something else Choose to read something completely different from what you are writing. The more 'different' it is, the better. This will allow your haphazard thoughts to regroup and refocus. Writer's Block Annihilator #8: Chunk It Break down whatever you're writing into achievable small chunks. Reward yourself at the end of every completed chunk. Writer's Block Annihilator #9: Refer To Controls Drop all that you're doing, and start reading winning 'controls'. Understand that these sales letters became 'controls' because they were winners. It's near to impossible to not get the next million dollar idea from winning sales letters. Remember, don't reinvent the wheel when you can change the tires. Writer's Block Annihilator #10: Listen To Mozart And Baroque Music Yes, it's been proven to boost productivity. Baroque music is an excellent example, especially the works of Vivaldi, Bach and Handel. Interestingly, the major portion of scientific research into whether listening to music increases productivity has centred on what is known as the "Mozart effect". Studies have shown that college students had performed better on their math problems when listening to classical music. Interestingly the effect of listening to Mozart does not appear to be limited to humans either. Apparently cows will produce more milk if music Mozart is played. Imagine what the 'Mozart effect' would do for your copy? So now not only do you have one, but ten ways to rid yourself of writer's woes. Use them, nail those words, get those customers and rake those sales in. Copyright 2004 Jo Han Mok About The Author Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to get a simple step-by-step plan that can take you from ground zero to having money deposited in your bank account from an online business every single day for the rest of your life! ==> http://www.SuperFastProfit.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can. Top 7 Things To Do Before You Hire A Copywriter Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only! Have you ever wondered how your copy sounds to your prospects when they're reading it? Dont Be Satisfied With Your First Draft Sometimes it's a struggle to figure out what's the best thing to say. Kick-Start Your Juices Listen, consider this scenario. Who is Your Customer? When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person. Professional Copywriting Services - How to Provide Your Own Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. All of these factors are equally important but the one that seems to drop off the radar most easily is the last one. How many times have you seen a cool looking web site with poor text, or bought a great new electronic gadget only to find that the product manual looks like it was written by someone with only elementary school English skills? Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over. How To Be Creative Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. Engage Your Customer ? Write About Benefits Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting? Sell Anything To Anyone On The Internet With Hypnotic Writing I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. The second is the person who has read so many books on great marketing and still can't find the HOLY GRAIL so does not get of the ground. Does Your Copy Look Fake To the Search Engines? From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting. Its the Headline, Stupid! - Writing Powerful Headlines "It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title. Professional Writing: Six Great Reasons to Hire a Writer Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money. Fundraising Letters: Where To Find Creative Ideas For Your Appeals How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year. The funds that you must raise to cover administrative expenses and salaries year after year. How can you request funds for these things over time without boring your donors into apathy? Learn a lesson from Jack Foster. Fill Your Readers with Confidence Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.) Sales Headline Copywriting ? Two Quick Steps to Success Get a Good Start for Sales Success
|
|
|
|
|
