ComputerHunter.org |
|
|
|||
|
 |
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself? A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Whereas the physical store has the credibility of location, physical presence (you can find them if there's a problem) as well as community reputation, a customer on the internet can only rely on your words to determine if they can trust you or your services. To do so they judge the credibility of a site by a variety of criteria. Do Customers Really Care? A Consumer Report by WebWatch looked at the factors that influence a person's opinion of the credibility of various websites. The report indicated that although the look of a site had the most influence on a visitor, the tone of writing and functionality of the site also affected the visitor's opinion of whether a site was credible or not. Simple steps such as providing clear information, checking that links are working, using proper grammar and checking for typos are often overlooked in the excitement of building a website or writing a sales letter and driving traffic to it. Although the site might look wonderful, what impression is left on the customer when links are dead and the copy is poorly written or hard to follow? It's Easy to Fix By reviewing your site from the viewpoint of a customer, ask yourself; is the information is easy to understand? Do the relevant links work? And is the navigation of the site easy to follow? Since website surfers are known for short attention spans, and marketers spend much time and effort getting them to a website, you do not want them to leave because of avoidable mistakes. Easy reading also relates to simple color schemes. Black print on a white background is almost always the best choice. Although funky or trendy colors may work well for attention, they can cause strain to the eyes of the viewer when used for copy. Save the color for other areas. Also choose easy to read fonts like Arial, Times New Roman etc. Fancy fonts are difficult to read and may be distorted on different browsers. Get an Outsider's Viewpoint Naturally, it is difficult to be completely objective about our own work, so ask a friend or family member to check things out for you. If they are similar to your target market, even better. Don't ask someone who will not be honest. Remember, your business depends on your contact with customers. It is better to see where your copy needs improvement from the beginning than to miss out on customers who were put off because of mistakes, bad links or unclear information. If you do not have someone who can help you, you can also hire the services of a virtual assistant. Virtual assistants are available for many specialties, as well as general business needs such as proofreading. Whichever you choose, do take pride in your writing and show respect of your customer's time and intelligence by providing the best information you can for them. Shannon Emmanuel owns and operates 'Your Virtual Assistant'. Great service and reasonable rates for the small business owner: http://www.assistant-for-hire.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients. The Second Most Important Element of Your Ad... after the Headline Hi {FIRSTNAME Friend}, How To Write Headlines That Get Attention No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your prospect sees when he or she looks at your advertisement. Three Steps To Pump Up The Drama In Your Copy All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. 10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure. Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. She's probably dressed in proper business attire, scheduling consultations from her art-deco office right now. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. Why Copywriting Is The Secret To Your Online Success Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded. Ad Copy - Your 12 Point Inspection! You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you. How to Write for a Paper or Magazine l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.) 5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. Copywriting: Engage Prospects By Involving Their Senses Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. 10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. Deciding What Voice to Use in Copy How You Can Find Freelance Children?s Writing Positions That Will Last Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, there is often a large lack of employment vacancies actually available. Many of these companies offering to train individuals in these positions claim that there are quite a few companies offering employment or that will publish their work. In fact, it is up to the individual to find these positions themselves, and as it turns out, it is very difficult to get published. So, when the opportunity for freelance children's writing positions becomes available, it is essential that good care be taken to ensure that the relationship lasts. Traffics Nice... But Whos Driving? In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is. Dont Forget The Copywriting Copywriting And Content Creation Progressive Headlines Guide Customers To Buy Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too. 42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!
|
|
|
|
|
