ComputerHunter.org

 

42 Deadly Ad Copy Sins That Ive Made


I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don't just write one and then stop. I don't have a college degree in copywriting, but I know to learn from the mistakes and never give up.

Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:

  • no compelling headline
  • no believable testimonials
  • no sub headlines
  • no attractive benefits
  • no features
  • no strong guarantees
  • no asking or answering questions
  • no proof of benefits offered
  • no contact information for questions
  • no endorsements
  • no conversational writing
  • too long of sentences
  • no deadline to order
  • no free trials
  • spelling mistakes
  • grammar mistakes
  • too light of text
  • too dark of background
  • ad copy doesn't blend together
  • no breaks in ad copy
  • no bullets
  • ad copy in all CAPS
  • few ordering options
  • no visual aids
  • no comparison to competition
  • no reminding of benefits or deadlines
  • no information about your business
  • no appealing adjectives
  • no appealing phrases
  • too large of text
  • too small of text
  • no emotional appeal
  • too large of paragraphs
  • no story telling
  • no underlining or bolding of keywords
  • too short of ad copy
  • too long of ad copy
  • no facts or case studies
  • hard to understand jargon
  • no free bonuses
  • too low of price
  • too high of price

    Don't get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales.

    Good Luck with your online ad copies:)

    Tim B. Miller
    Get My FREE eBook Profitable Web Traffic Generators
    Proven And Free Ways To Get More Traffic For Your Online Business!
    http://www.discoverebooks.com/TrafficGenerators.html







    Google News - Top Stories

    Telegraph.co.uk

    Obama vows to keep 'American promise alive'
    Houston Chronicle - 1 hour ago
    By JIM TANKERSLEY Chicago Tribune DENVER - Barack Obama accepted the Democratic presidential nomination on Thursday night with a scathing assessment of John McCain and a searing indictment of the Bush administration, promising to repair "the broken ...
    The Speech: How Did He Do? Washington Post
    Obama Frames Campaign As Vote on Economy, Bush Wall Street Journal
    USA Today - BBC News - Bloomberg - San Jose Mercury News
    all 1,932 news articles


    Voice of America

    US rejects 'false' Russia claim
    BBC News - 47 minutes ago
    The US has dismissed as "patently false" accusations by Russia that it helped provoke the conflict in Georgia for domestic political reasons.
    Putin suggests US may have provoked Georgia conflict Los Angeles Times
    Putin Suggests US Provocation in Georgia Clash New York Times
    The Associated Press - Voice of America - Reuters - Times Online
    all 622 news articles


    Times Online

    Thailand's Samak Holds Off Removing Protesters Camped at Office
    Bloomberg - 29 minutes ago
    By Rattaphol Onsanit and Daniel Ten Kate Aug. 29 (Bloomberg) -- Thailand's Prime Minister Samak Sundaravej held off forcing the removal of the 12000 demonstrators camped at his Bangkok office for a fourth day, as protests against his administration ...
    Police clash with Thai protesters BBC News
    Thai police deny using teargas to disperse protesters Xinhua
    The Associated Press - Reuters - The Standard - Radio Australia
    all 1,907 news articles


    Voice of America

    The Trail
    Washington Post - 32 minutes ago
    Democratic Detroit Mayor Kwame Kilpatrick faces 10 felony counts and is slated for a hearing led by the governor that could bring his removal.
    3 Lawyers Won’t Testify About Mayor in Michigan New York Times
    Kilpatrick: Gov won't give me fair shake DetNews.com
    The Associated Press - Washington Times - WXYZ
    all 1,404 news articles


    Radio Australia

    NZ foreign minister stands aside amidst fraud claims
    ABC Online - 32 minutes ago
    New Zealand's foreign affairs minister Winston Peters has agreed to stand aside while he is investigated over undeclared political donations.
    New Zealand Foreign Minister Winston Peters Stands Aside Bloomberg
    Peters the political survivor takes blow Stuff.co.nz
    International Herald Tribune - National Business Review - TVNZ - Scoop.co.nz
    all 324 news articles

  • Google
     

    Copyright © 2006 Computer Hunter - A Division of Arthur´s Job Base