ComputerHunter.org |
|
|
|||
|
 |
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it." It's what we say when our toddlers first struggle to their feet. It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool. Children face the challenges of early life with greater confidence when they are supported by the belief and support of their parents. And it doesn't stop at childhood. We continue to say, "You can do it" when our teens take their driving test, apply for college or dress up for that first job interview. I recently finished reading John Le Carre's book, The Constant Gardener. He frequently touches on the thought that adults are simply the children they once were, with all their childhood strengths and weaknesses, masquerading in grown-up bodies. I think he's right. As adults, at home and at work, we still crave the support and belief of those around us - our partner, our colleagues, our bosses. When faced with a tough career challenge, it's still reassuring to have someone put a hand on our shoulder and say, "You can do it." With this in mind, consider some of the copy you write on your Web site, and in your emails and newsletter. Where you now say something like: At Acme Trust we support local arts through our funding program. Consider saying this: Through Acme Trust you can successfully apply for a grant to support local arts. Where you say: Acme Business Intelligence software aggregates data from across the enterprise and makes it available to your managers... Think about this: With Acme Business Intelligence Software you can provide senior management with reports that are complete and on time. Or instead of saying: Acme Newsletter Builder provides dozens of ready-to-use design templates... Say: With Acme Newsletter Builder you can create professionally-designed newsletters in just a few minutes. Each of these examples simply shifts the focus from the company to the customer and says, "You can do it". That's stage one. When we encourage our young children, we are also there to help and support them. Try the same with the inner children of your customers and prospects. So stage two is to provide not only your product or service, but also the support to help your customers succeed. Try adding a line or two like these: Speak to one of the Acme Trust advisors and find out how to write a successful grant application. As an Acme Business Intelligence customer, you will be allocated Acme Support Representative. Not sure how to get started with Acme Newsletter Builder? Ask for help at any time through our Live Chat support service. If you subscribe to that original premise that we each of us retain many of the fears and insecurities of our childhood, you now have a couple of very simple ways in which to reassure and support your customers and prospects. Let them know that they CAN do it with your product or service. And remind them that you are right there, with all the support they need, in order to help them succeed. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
How To Ethically Use A Swipe File For Your Ad Copy Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written? Are You Asking the Right Questions in Your Copy? It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page? 11 Things You MUST Know Before Hiring a Copywriter! If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Write Benefits in Your Headlines to Deliver the Dream! When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy? 3 Ways to Increase Conversion Rates In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business? Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can approach your marketing. How Ghost Writing Articles And Booklets Can Earn You Big Money! Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs. 5 Ways to Instantly Improve Your Copy Power Words And Phrases I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. So, is there a tried and tested method for getting your foot in the door? No matter how much any and all of us would like that; there is just no easy way to do so. Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined. Promoting - By taking advantage of all the Free and Low Cost services available on the Internet, your business can enjoy a much larger footprint than ever before. Through the use of these services you can get your message out to a much larger audience at a cheaper price. How To Really Connect With Your Customer In Your Copywriting One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are! Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how? Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right! How To Personalize Your Headlines For Increased Profits! Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. How to Start and Sustain a Career as a Freelance Writer Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you. 10 Tips for Tech-Writers Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career. Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point! I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice. 16 Golden Rules of Master Copywriting You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
|
|
|
|
|
