ComputerHunter.org |
|
|
|||
|
 |
How to Develop a Killer News Hook
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's just advertising, and when you turn them off, they're often off for good. So, with this in mind, creating a news hook for your press release and media plan in general is probably the most important thing that you can do. But, how do you do it? A news hook can be defined as the property in your press release that really makes a person read it and say, "I'm glad that I read this. This is really news." A news hook does not directly try to sell something, but to put some real news in front of the reader and encourage them to learn more about you. If you are a major company, almost anything you do could be considered news. Take Google, for example. Everything they announce tends to be front-page news, no matter how small it is. However, your probably not so lucky, so you have to look pretty had. If you are selling cars in a local dealership, a news hook could be if a local celebrity if performing a function at your dealership or even if they are long time and outspoken customers. If you are selling hair dryers, upgrading your model form XD1000 to XD1001 is not news outside of the hair dryer community. However, there are plenty of ways to generate news out of something that normally cannot be considered news. To do this, you must ask yourself the 6 questions that every journalist is always asking -Who If you are able to answer all of these, then you have something that can go onto the next stage. If you are not able to adequately answer these questions, then you have to try again and find something that can legitimately be considered news. When you have this, then what you must do is think about -What a member of the general public would think about this news When you get this, decide how you will address each group. If you want PR, then you will typically have to go through the journalist. The journalist should have a good idea of what the general public wants and what the target demographic wants, so if you have news, they will pass it on. With this in mind, if you are selling something specialized, and then you should target publications and media that focus on that specific industry. If you have something more general, then you should focus on the more general media. Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online ( http://www.prwritingonline.com ). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of publicity for small businesses and is also managing several other online businesses at the same time. You may contact him at info@prwritingonline.com.
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Top 10 Ways For Copywriters To Overcome Writers Block We all know that words have the power to persuade, compel and most importantly, sell. Three Tips For Magnetizing Your Copy The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is. No-Holds-Barred Conversation with Dan Lok - Part 1 Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? Web Copy ? How Much is Enough? These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough? A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only! Have you ever wondered how your copy sounds to your prospects when they're reading it? Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those around you. How to Start and Sustain a Career as a Freelance Writer Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you. 10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure. Memorable Sales Copy -- How to Write it Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? How to Write Carrot-Wielding Copy! A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be): How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. Copywriting: Drafting Rules for Professionals As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every time. How To Find Freelance Copywriting Jobs Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for. Freelance Technical Writers - How Much Are You Worth? Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. It is often said that you cannot get experience without experience. That is true when it comes to these jobs as well. But, if you want to know about technical writing pay, then look at the characteristics you possess first. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Advice for Copywriters: How to Win the Freelance Bidding War Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. You've probably seen ads like this: A Copywriters Rant: Either You Get it, Or You Dont Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe. How To Write Headlines That Get Attention No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your prospect sees when he or she looks at your advertisement. Ghostwriting: Your Questions Answered Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit. Some common questions about the ghostwriting process are answered below. What does a ghostwriter do? A ghostwriter edits, writes, collaborates, and researches on behalf of someone else who becomes their client. Many biographies of celebrities and television personalities have been ghostwritten. 8 Reasons to Outsource Your Copywriting Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.
|
|
|
|
|
