ComputerHunter.org |
|
|
|||
|
 |
Take Care of Yourself Before You Take Care of Your Customer
One of the most important questions people ask when they are focused on improving their quantity and quality of business is: "What is my competitive advantage? What makes me unique, memorable, special? what truly sets me apart from the rest?" While there are no definitively right answers to that question, most people come to some conclusion that customer service is a critical component of your competitive advantage. For most businesses, the service they offer can vary from exceptional to not so hot, depending upon circumstances. Why is that? Why does the same company, and even the same people within that company provide world class service some of the time, and marginal service (or worse) other times? That answer can be found in asking a different question: "What makes you (or your staff) happy when serving your customers?" While these answers also vary, most people come up with some sort of variation of "I am happy when my customer is happy." Do we enjoy dealing with agitated or disgruntled people? Normally not. We derive our joy from delivering value, by making others feel good about their experience, and by exceeding people's expectations. What comes first then? The happy customer or the happy person serving the customer? This is not the chicken or the egg quandary. The happy person serving the customer NEEDS to come first, because it is a very unusual day when your customer comes into your business looking to cheer YOU up. This all seems very obvious. At the same time that many people realize this truth, it is rare that people consciously take steps to make sure that their greatest customer service assets are being serviced too - whether that person in on your staff, in another department, or if that person is YOU. It is critical that you continually improve the emotional, physical and mental support you are supplying to the people serving your customers. One of my friends and colleagues, Paul Wesselemann, shared a story about his time working at an HIV/AIDS support network. He explained how it was absolutely unacceptable to come to work when you were feeling even a bit ill, as even the smallest cold could be extremely dangerous for someone with HIV. He was REQUIRED first and foremost to take care of himself, make sure he was 100% before he was allowed to offer help and support to others. How committed are you to taking the same care of YOUR needs? Your task for the month is to identify and act upon a couple of ways to keep you in proper shape so you can take care of your always important customers.
Eric Plantenberg, President of Freedom Speakers and Trainers, currently trains professionals across the country in memory, goal setting, attitude, time management, and effective communications. His newest program, P.A.C.T., is an intensive one-on-one twelve week personal coaching program designed for those who are serious about their success. Please click here for more information on Eric http://www.deliverfreedom.com/speakers_eric.html or Freedom Speakers and Trainers http://www.deliverfreedom.com Call 888-233-0407 x112 email eric@deliverfreedom.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Customer Service and Call Center Outsourcing, Whats The Buzz? The buzz is all about customer service and call center outsourcing, also known as BPO (Business Process Outsourcing). According to Gartner, the outsourcing market in Europe has grown with over 6%, BPO with 10%. The market for offshore outsourcing (to low wage countries) is growing with a whopping 40% this year! However, the subject of outsourcing is not without controversy. So what's it all about? Learning from Your Employees and Customers Complaints Listening to complaints, whether they're reasonable or not, is a part of every manager's job. Sometimes complaints can be overwhelming. However, by taking them in stride with an open mind, we can learn much from our employees' and customers' feelings about the workplace. Sales Marketing: 10 High Impact Ways To Improve Your Customer Service If you want to last a long time in business and succeed, you must learn how to make your customers happy. Are You Giving Your Customers Enough Reasons To Return To Your Business? Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis. Why Passenger Surveys are a Transport Operators Best Friend Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at the same time, help promote new initiatives to customers using the service. How To Build Stellar Client Relationships Your opportunity to build a stellar client relationship starts with managing the gap between your perception of how things are going and your client's. Saying Thank You to Your Clients "Thanking your customers" - Why you should do it and how... How to Win the Hearts of Your Customers and Friends Those of us doing business over the internet have to become especially adept at our listening and speaking skills since we don't have the luxury of talking with our customers face to face. It's especially important to give those on the phone extra attention - listening to their voice, because that is the only thing you have to go on, to sense their emotion. You can't observe their body language or their eyes like you can in person. They have the same limitations in listening to us. A great method to use when talking on the phone to come across as being really interested is to raise your eyebrows and smile as you talk. It will give you voice a lift. Try it on one your friends. It really works. It makes you sound very cheerful, etc. The thing is, they can't see you either, so you have to work a bit harder to let them know that you're really with them. They can't see you smile, so they have to hear the warmth of your heart through your voice. If you practice, it'll start to come naturally to you. Reducing Customer Resistance to Your Product or Service Resistance has to do with putting up blocks that prevent us from doing, being, or accomplishing what we want for our business. There are many reasons for feeling resistance including fear of new things or change, fear of failure or success or even fear of not being perfect. Customer Service: Why Bears Make Bad Customers Every business owner should have a picture of his or her ideal customer. When I picture my ideal customer, I see a business owner struggling to find time for all that needs to be done, someone passionate about what they do, someone striving to find answers to make their business run better. By picturing this person in my mind, I am able to develop products and services that I know will benefit that customer. But what happens when a not-so-ideal customer enters the mix? Why Cant Microsoft Make Soft Packaging? Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters! The Death of the Loyal Customer One of my classes in management focused on the repeat customer. The course stressed the importance of the repeat customer to the financial welfare of the business. We spent hours discussing ways to turn "first time" buyers into repeat customers. This is not a new concept. We've all heard the term "the customer is always right". And then there is the movie we watch every Christmas where Macy tries to out "customer satisfaction" Gimbel. I prefer to take that concept one step further with what I consider the most valuable asset of a business, the loyal customer. You MUST Sweat the Small Stuff It's The Little Things That Make or Break a Small Business Are You Satisfying Your Customers? The latest report from the American Customer Satisfaction Index (Michigan School of Business) reports the following: In the Villa of the Sick Cat -- A Lesson in Customer Care If you're a pet owner, you know the stress of having a sick pet and you know that having a great veterinarian is a wonderful thing. My cat, Zoe, came down with a nasty infection that had me racing off to the vet's office last week with an unhappy, howling kitty in tow. (She's doing much better now.) I Wont Tell My Lawyer but I Will Tell You A general counsel of a large international consulting firm told us about his experience talking to an interviewer who had called to discuss his satisfaction level with his outside law firm. He had been using the services of a "high end, expensive" law firm out of New York. 3 Special Benefits Every Customer Wants Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3. Does Your Customer Talk Back To You? What is your customer saying about you? Do you really know? Does your customer really know who you are? Your Voice Print "Mountains are built one pebble at a time and climbed one step at a time." This is a quote of mine that I personally put into practice each day as I progress towards fulfilling my WHY in life. Customer Service and The Human Experience Historically, customer service was delivered over the phone or in person. Customers didn't have many choices, and switching to competitors was cumbersome. Today, these methods are but two of the many possible touch points of entry for any given interaction. With all the options the Internet brings, competition is literally a click away. If, as has been reported, 65% of your business comes from current customers, then in order to stay in business, you best focus on winning the satisfaction and loyalty of those customers.
|
|
|
|
|
