ComputerHunter.org |
|
|
|||
|
 |
How To Create Your Own Info Product
In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter. Any product that's informational, instructional, or educational in nature can be considered an info product. If you missed the last article you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we'll be discussing this week, which is how to create your own info product. As covered in detail last article, here are a few of the reasons why information is the best product to sell online: · It's fast to create, fast to market · There's no inventory to stock · The startup costs are low · You can automate the sales and delivery process · There are no shipping and handling charges One of the best things about information products is that you don't need a product designer or a manufacturing plant to crank out the goods. You also don't have to spend months and months doing product development. If you have a computer and a word processing program you have everything you need to create a best-selling info product in a very short amount of time. Great, you say, but I'm no writer. How the heck can I get into the information business? The good news is you don't have to be a great writer to create a great info product. If you don't have the ability to create the product yourself there are several avenues you can take to info product success. Co-author with a writer In my opinion, expert knowledge is much harder to come by than great writing skills. If you are an expert on a subject that people will pay to learn about, you just need a good writer to take your expert knowledge and put it in a saleable form. I know many subject matter experts who can't write their names in the snow and many excellent writers who don't have the expert knowledge required to create an informational product that will sell. Co-authoring can be a match made in Heaven if an equitable co-authoring arrangement can be made. Co-authoring means that you both get credit for creating the product and share in the revenues. If you are an expert on a topic, but not a writer, find a writer to co-author the project with you. Conversely, if you're a writer without specific knowledge, find a subject matter expert and partner with them to create the product. Hire a ghost writer A ghost writer is someone who will write the ebook for you anonymously, with the writing credits going solely to you. You supply the expertise and guidance and the ghost writer puts it in a readable format. You can hire ghost writers on an hourly basis or for a flat fee, depending on the scope of the project. There is no shame in using a ghost writer to put your thoughts to digital paper. You don't really think all those pro athletes and Hollywood actresses can write 300 page books now, do you? Publish a directory Can't think of a subject that you're qualified to write about? Try compiling a directory. A directory is nothing more than a listing of specialized information that you target market to a particular segment of the buying public. For example, my company publishes a dropship and wholesale industry directory that is a listing of company names, addresses, phone numbers, and website addresses. I simply have someone research the industry and compile their findings in a directory format, package it nicely, and sell it online for $27. Sign on with an affiliate program and sell their info products There are thousands of companies that sell informational products and most have affiliate programs that you can sign on with. Becoming an affiliate basically means you become a reseller of the company's products. You promote the product, you make the sale, the company delivers the product, and you earn a commission. The key to creating a successful info product is this: the information must be worth far more than the price of the ebook itself. If you're charging $27 for your product, it must give the buyer many times that price in perceived value. I asked info product expert Jim Edwards, co-Author of "How To Write and Publish Your Own eBook in as little a 7 Days" for his advice on how to create a killer info product. Here are Jim's Top 5 Tips: · Niche It - Make sure you are targeting a highly defined niche audience... don't try to sell to everyone. You can get a lot more money showing life insurance agents how to find more customers to buy $250,000 policies than you can trying to sell a product on generic sales skills improvement. · Hit Their Pain - Make sure your info product hits a painful problem that members of your target audience will do just about ANYTHING to solve. The more intense the pain, the more they're willing to pay to get rid of it. · Give Them A Taste - Give people a taste of what you offer in your info-product by giving them a sample. Just like the wholesale clubs get you to buy tater-tots in a 50 lb. bag by giving you one to try, you can induce people to buy your information by letting them read the first chapter or listen to the first few minutes of an audio. · Entertain Them - People hate to be bored. Increase the power of your product by adding humor, drama and other entertainment elements that make them want more and more. This will not only help with future sales to satisfied customers, it will also keep your refunds down and increase word of mouth advertising. · Keep it Evergreen - Don't make the mistake of creating a product that hits a fad or a fleeting market. Create info-products that can be updated with very little effort. This allows you to create a product once and keep the sales rolling in for years (literally) to come! Small Business Q&A is written by veteran entrepreneur and syndicated columnist, Tim Knox. Tim's latest books include "Small Business Success Secrets" and "The 30 Day Blueprint For Success!" Related Links: http://www.smallbusinessqa.com http://www.dropshipwholesale.net
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
How To Create and Market Your own E-Book The Internet presents an amazing opportunity foranyone who knows how to research and write. Information at What Price? Exploring Fee-based e-Content In pursuit of a paid model for content, many businesses offer newsletters for a fee or ebooks. These models offer pros and cons. Some organizations send out two newsletters: fee and free. The free version has the basic, watered-down contents found in the fee version to entice readers into wanting more and paying for it. But is it worth the time and energy to do this? Shorten Your Journey to Book Success with Teleclasses - Part 2 Are you an author who wants your book to be a success? Have you read books, but still need some handholding on how best to promote your book? Are local seminars on book marketing and promotion just not available to you? The Kolbrin ? Ancient Warnings of Modern Threats The Kolbrin is a substantial Biblical-era wisdom text of immense value to comparative religion scholars, space threat researchers and philosophers. The earliest books of this ancient manuscript were written following the Hebrew Exodus from Egypt. Unlike the Bible and the Koran, however, it offers a non-judgmental view of ancient times that bridges secular and non-secular thought. It also projects dire and urgent warnings from across the millennia to those of us living today. The message of The Kolbrin is clear. We will soon face natural disasters that will visit death and havoc upon us in an unimaginable scale. Ask and Ye Shall Create How do you decide to create a new speech? A new report? A net product? Most of us have an idea, then start to work on it. It's only when we are well into the creation phase that we determine whether or not it will sell. How eBooks Can Be Used As An Online Business Times are hard today! Though the economic data would indicate otherwise, we are now facing a world economic problem of such massive problems that could result in a large economic downturn. In many countries we have massive property bubble that is just waiting to burst and the recent large increases in the price of crude oil are certainly not going to help inflation and if sustained will lead to interest rises that will have a devastating effect on the world economy. This will mean a lot of people will find themselves out of a job whereas many others will struggle to make a living. The Problem With E-Books One of the most popular online ventures is selling e-books. People are hungry for information; that's why they're on the Web in the first place. And e-books are cheap to produce and distribute. Just One Quick Question Ever notice the number of times a client or prospect says some variation of 'I just have one more question,' or 'Just a quick question?' The answers to those questions are the grist of a tips booklet. You may be asked the same or similar questions repeatedly. And whether you think you are a good writer or not, you can always develop tips based on what people have already said they want to know from you. Should You Write A Book? Why would you want to take on such a task? Your Guaranteed Path to Becoming an Information Product Money Machine How To Turn Your Talks or Articles into Books, eBooks, CDs and More eBooks With Reseller Rights Are Your Ticket To Online Success Starting an Online business today is pretty easy and it doesn't have to cost a fortune, unfortunately being easy to start doesn't guarantee of success. Not to scare you off, but you need to know. It is a fact that approximately 85% of new businesses are doomed to failure in the first couple of years, for one reason or another. Shorten Your Journey to Book Success with Teleclasses - Part 1 Are you an author who wants your book to be a success? Have you read books, but still need some handholding on how best to promote your book? Are local seminars on book marketing and promotion just not available to you? Goals and Objectives in Authoring an eBook Goals begin behaviour, consequences maintain behaviour! How To Rebrand Your eBook Using Active eBook Compiler Complete all the pages for your eBook in HTML format. Your main page should be named "index.html". 5 Sizzling Tips to Creating a Money Making E-book 5 Sizzling Tips to Create a Winning E-book How To Protect Your eBooks From Piracy And Copyright Infringement! eBooks, or electronic books, mean big business for all aspiring writers. Not only can eBooks be sold in their own right as standalone products, but eBooks are fast becoming the weapon of choice for marketing gurus! Use eBooks To Expand or Explode Your Business As we discussed in an earlier article the advantages of an eBook in conjunction with your web site are many. E-Book Writing Formats: How to Make the Words Flow Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50 pages on How to Care for Your Cat or 250 pages covering Secrets of the World's Best Yoga Masters, there are several e-book formats you can write to that are thought-provoking enough to get your words flowing, and flexible enough to make them as long or short as you like. Each of these formats is extremely appealing to the readers for its breezy, informative style. (Emerging) Books A novel re-definition through experimentation of the classical format of the book is emerging. How to Reduce Credit Card Refunds from Digital Thieves Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?
|
|
|
|
|
