ComputerHunter.org |
|
|
|||
|
 |
How to Use eBook for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts. Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field. You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote yourproduct. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list. Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion. Think of your ebook like spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch! Jaz Lai is an Online Business Entrepreneur. He recently twisted the arms of 2 well-known internet marketers to share with you their secrets on 'How Little Guys can level the playing field and complete with the Big Guys" For more information, click here http://www.the-megapreneur.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Buying e-Books on eBay eBay is the world's online marketplace, that enables a diverse and passionate community of individuals and small businesses to trade on a local, national and international basis. Founded in September 1995, eBay provides a platform for the sale of goods and services to more than 135 million registered members from all around the world. 20 Ways to Increase Web$ite Traffic and $ales with eBooks Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten. 10 Excuses for NOT Authoring an eBook! Most people at one time or another have said to themselves, "Someday I'd like to write a book." or "I only wish that someone would write a book about ______." or "I think there would be a lot of people who would be interested in what I have to share about _____ ." Making Money With Information Products I actually know a few people who are making millions a year through home-based operations (and a few others who have been able to subsidize their incomes from low risk business ideas). In most cases, all it took was some good market research and the get up and go to actually put the information product together. Believe it or not, the biggest obstacle to overcome when putting together an ebook or DVD product is actually having the motivation to get started - it's not as hard as it sounds! The most common, and usually the most successful information products are e-books, audio cd / tapes and increasingly, DVD's. We'll take a look at each of these categories in more detail below: Writing a successful ebookYou really have 2 options here. You can develop the content of the e-book yourself, or you can get someone to do it for you. There's a few other ways you can go about creating an e-book, for instance, obtaining the rights to an out of print book, but these methods and considerably more complex and don't offer any guarantees. If you're a semi-confident writer, my advice would be to try and write the book yourself. A good way to start is to write about something that you are interested in ? spend 15 minutes a day putting down your ideas, if you find you are struggling, do your best to outline your ideas and then investigate the possibility of hiring a writer to research and draft the remainder of your ebook. There are loads of good writers around who will put together polished and concise copy for around 10 cents per word. Take a look at http://www.profitpuppy.com/freelance-sites.htm for more information about finding a freelance writer. Some writers expect up to $175 US an hour for their services, although thanks to the internet, it's not impossible to find a reasonably talented scribe for around 10 cents per word. It's important that you are clear in what you want to achieve when advertising a project so that you attract someone who is well suited. If you don't have any luck with Elance or Freelance Writers, you could also try posting to Yahoo Groups or approaching people at your local uni. It's important to remember that your reader probably won't be too concerned about your command of the English language - just make sure you clearly explain your concepts and ideas (especially if you are writing a "how-to" style ebook). For more information about writing and marketing e-books, visit http://www.profitpuppy.com/writing-and-selling-ebooks.htm where you will find a number of valuable resources. Audio CD's and Tapes If you don't fancy yourself as a writer whatsoever, another option you have is to create and audio tape or CD. It's not as expensive as you might think, and audio products still have great appeal for buyers. While DVD's and Videos have become easier to create, tapes and CD's are still the mainstay of the information product world. The reason of this is that media savvy buyers aren't enticed by the often amateurish production qualities of video or DVD info products. Another advantage of tapes and CD's is that you can listen to them anywhere, for example in your car on the way to work. To produce a CD or Tape of reasonable quality, you are going to need to purchase (or hire) the necessary equipment. If you can afford to buy some studio time, it's worthwhile, but if you just starting out, it's an undue expense that you can avoid. Your local electronics store should be able to arm you with a noise reducing microphone and some high quality audio tapes (another option is to record to your computer first). You can expect to pay around $50 - $80 all up. You don't need expensive equipment to get started, although you may have to upgrade if as you go along? Assuming that you've researched your topic (and target market properly), you can begin working on your information product which should give some step-by-step advice on how to overcome a particular problem or achieve a particular goal (there's more about picking your topic below). Just remember that when you start recording you deliver the essence of your experience (or research) in an entertaining and concise way. If you are producing an instructional CD or tape, a simplified and bare bones approach is often best. Come up with steps that will help your customers achieve their desired goal/s. When you're ready to go, shut off the phones and start recording (it's also a good idea to have a script in front of you). Record your tape in less than 60 minutes. Play it to your friends, make any changes you think might be worthwhile based on their advice. When you're happy with the final product, create some duplicates (or get someone to do it for you) and then start selling your product on the Internet ? It's that easy! Making your own DVD information product If you think your idea is an exceptional one, or something that could work better visually, then you might consider producing your own DVD of Special Interest Video (SIV's). This type of information product (often referred to as Guerilla Video) is becoming more popular as the required production technology becomes more accessible. Anyone with a DVC, a computer and some editing software can now make fairly professional looking DVD's. DVD's like tapes and CD's are also more valuable in terms of what your customer might pay for them; although they are more expensive to produce, people are more likely to pay extra money to watch a DVD (especially if it can show them how to do something instead of having to listen or read about it). For example, showing someone how to dance or swing a golf club would be much more valuable then telling them how to do it. Remember that the 'if you can't do it, get someone else to' principle applies for DVD's and audio information products as well. It will cost you a little extra, but will usually be worth it in the long run. Regardless of your current level of video expertise, if you have the basic equipment, you can produce your own SIV. The first time around, you should consult with a sound and lighting technician and hire a video editor who can help you assemble your masterpiece. Picking a topic and selling itI probably should have covered this at the beginning? Anyway, by now you've probably got 3-4 ideas for your own e-book? If not, you'd better get brainstorming! Have you ever trained an animal? There's a product right there. Do you have a fantastic way to save money? There's another product. Do you know how to build anything? That's definitely a product. There's potential for information products all around you. The most important thing is that you research you target market properly and find out what they are interested in. A great way to do this is to post a short online questionnaire which you can advertise through pay per click Google Adwords. You could offer to give away a free copy of your product to anyone who helps you out with your market research. Before marketing your product, decide how much it's worth: as a rough guide, you can sell an audio tape for at least $10 - $30 or a series of tapes for a lot more (depending on the subject) and you should be able to double that price for a CD or DVD product. At the end of the day you really have to test your price -you need to understand how much the market values your information. If your product can help other people earn money, you should be able to sell it for $97 per unit or more. If you're trying to market a dog grooming manual you may find it more difficult to generate good returns ? you must pick your topic carefully. Some killer website copy, targeted ads and packaging can all help add value to your product. You will also need a merchant account so you can accept payment for your information product. Visit http://www.profitpuppy.com/accepting-payment.htm to learn more about merchant accounts. E-books, tapes and SIV information Products can be the ideal business to start - they are easy to produce, simple to ship, and enjoy high returns because people aren't paying for the physical form the product is delivered in. Remember, that after you've completed your product, you'll be making nearly 100% profit (that's if people are interested enough to buy it). For example, if you produced just 1 DVD and can sell 500 copies at $50 a piece, you stand to make $25,000? Regards, Rob Rawson Look How Easy It Is To Write Your Own eBook What happens when you stumble across a promising market, idea or topic for an ebook, but don't know how to quickly find out what content you should package to sell? Make Your Own E-book! If you have a newsletter or knowledge you wish to share with others, you might think about making your own ebook. 5 Tips To Help you start self publishing for profit Here's a really simple way... to start your own business selling information products. How to Leverage Your Business with a Free eBook Free has a magical property of attracting even the most well to do in our society. People love to get free stuff. Using free giveaways is the best known strategy for businesses to build prospects and sales. Ebooks Are The BEST Form Of Advertising! Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Your First Step To A Digital Publishing Empire There is only one way to climb a mountain - step by step. Rapid Knowledge Development for Businesses When there is little time to go to the local public library or shop around for a good business book, e-books on the Internet may be the best solution. If you are looking for specialized information, e-books may be the "only" solution. 7 Secrets to Explode your eBook Sales! Part 4 Secret #4: Creating passionate articles will explode your eBook sales! Write Your eBook Fast: First Steps to Finishing Line Why write an eBook? How to Protect Your Ebooks and Software from Being Stolen! There are many systems that can lock your software or document, allowing you to control access to that file. But the problem arises with assuming that this will stop all theft. A well thought out, thorough protection system can deter theft, but it cannot stop it 100%. How to Build and Sell your eBook at the Same Time Why write an eBook? Why The Future Will Always Be Digital Products Everywhere you go on the Internet, you will find some type of "digital product" on any website. What are "digital products?" Digital products are any products that you buy and then download to your computer or print to paper. 5 Guaranteed Ways To Snowball Your Resale Right Profits Resale Right Products are a huge market. Unfortunately, may people are losing more money than they're making. Ebooks are quickly devalued as everyone tries to offer them at a lower price than their competitors. Finally, the ebook is given out for free and it becomes nearly impossible to sell. Writing an eBook is Risk-taking Behaviour ? Choose to do it! The choice to author a book isn't one that just suddenly comes to you. It's something that gradually happens. And it usually happens many times before you begin to take it seriously. The Story of a Downsized Manager and His Ebook Business If you've been following the business and economic news around the globe, you should know about how unemployment rates have hit year lows. The recent economic downturn was one of the worse in history and has affected loads of people. In fact, companies were cutting cost for any small reason and retrenched numbers hit more than 1 million worldwide. E-book Sales ? Will Your Cover Close the Sale? Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool. If you are currently promoting an e-book on your web site and don't have an e-book cover to promote it, you're losing money.
|
|
|
|
|
