ComputerHunter.org |
|
|
|||
|
 |
E-book Sales ? Will Your Cover Close the Sale?
Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool. If you are currently promoting an e-book on your web site and don't have an e-book cover to promote it, you're losing money. Believe it or not, people DO judge a book by its cover. If you've got no cover, only words describing the book, you're losing many potential buyers. If you've got an e-book cover with the title and a background cover only, you're losing money. As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to his desire or fear. The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can't be achieved unless they have your e-book. The E-book cover will then be an immediate call to action. A call to action that is easily perceived and acted upon. Creating an e-book cover that acts as described above will: Lend credibility to your product Help establish trust with your prospects Increase perceived value Make your e-book look like a "real" tangible book that people can see and feel Whenever you look at your e-book cover, ask yourself these questions: Does it adequately paint the picture of the desire of your prospect? Does it calm his fear? Does it fill his need? Does it intensely attract your attention? Don't just settle for minimal returns on your e-book. Applying the concepts discussed here will increase your profits. Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create them step by stem in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
The Story of a Downsized Manager and His Ebook Business If you've been following the business and economic news around the globe, you should know about how unemployment rates have hit year lows. The recent economic downturn was one of the worse in history and has affected loads of people. In fact, companies were cutting cost for any small reason and retrenched numbers hit more than 1 million worldwide. Youve Got To Be Joking! I don't know about you, but I get a lot of joke stuff arriving in my email. I've got one buddy in particular who hardly lets a day go by without sending something. Benefits of Ebooks for Your Business No matter what type of home-based business you operate, chances are ebooks are already or should be part of it. Most of us are familiar with the term and probably have seen at least one ebook, but you may not have realized how beneficial they could be for your business. Electronic Books And Magazines Can Be Among Your Cost Effective Servicing Tools Electronic servicing is, as they say, a "growth industry". With many new electronic products and equipments reaching the market, there is a large demand for electronic repair technicians. However, with the growing complexity in the electronic service business, electronic technicians are facing countless obstacles. They must keep abreast of each new development in the industry to emerge as a competitive and valued service provider. Besides attending the manufacturers' service workshop, they must be well informed by reading magazines and books on electronic servicing. Writing An eBook - The How To Guide Whenever you're listening to one of the big names in internet marketing you hear the same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free. Ebooks - How To Bring Them Into The Market So, you have decided to start an ebook business. The question: what kind of ebook are you going to sell and how to bring it into the market? Book Publishing for Entrepreneurs There was a time when it was relatively easy to get a book published. You took a great idea to an agent, the agent sold the idea to a publisher, and soon you could call yourself an author. Unfortunately the market has shifted. Unless you are a celebrity or come to the table with an eager audience of book buyers, most publishers won't even blink your way no matter how great your idea. 20 Ways To Increase Website Traffic and eBook Sales Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten. E-book Sales ? Will Your Cover Close the Sale? Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool. If you are currently promoting an e-book on your web site and don't have an e-book cover to promote it, you're losing money. E-Book Writing Formats: How to Make the Words Flow Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50 pages on How to Care for Your Cat or 250 pages covering Secrets of the World's Best Yoga Masters, there are several e-book formats you can write to that are thought-provoking enough to get your words flowing, and flexible enough to make them as long or short as you like. Each of these formats is extremely appealing to the readers for its breezy, informative style. How to Reduce Credit Card Refunds from Digital Thieves Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"? eBook Publishers Dilemma: Should I Use PDF or Exe Format? If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files? The Bible of Marketing Ebooks The ebook from Michael Cheney really is the bible when it comes to make a successful website. The Secrets to Writing Your Very Own Profit Pulling eBook! I can guarantee that anyone can write an ebook. Everyone has their own interests which they can talk confidently about in depth and detail. With the amount of people on the internet nowadays, you can guarantee that there will be thousands of others with the same interest as you. Information is a huge bestseller on the internet. Thousands of people are dying to get their hands on a manual or expert guide about your interest. Therefore, there is a huge opportunity for you to spend a little time compiling a guide on your interest and selling it to those who desperately need it. What's even better is the fact that you can write, compile, and publish your ebook with no cost at all. You get to keep all the profits. Invasion of the Amazons The last few months have witnessed a bloodbath in tech stocks coupled with a frantic re-definition of the web and of every player in it (as far as content is concerned). Cashing In by Writing How-tos If you enjoy explaining how something is done step by step, you may just have an saleable article or book idea. How-to articles and books are favorites at many magazine and book publishers. And the range of topics is practically endless. Think about it for a minute. Almost anything that you have had some experience in doing has potential. For example, can you explain how to install a hardwood floor, make paper toys, choose good doctors, invest money, buy businesses, or start a relationship? Of course, a subject such as how to make those sit-ups more effective might be a great magazine article. On the other hand, a subject such as how to make wooden toys might be effective as a book. Self-Publish Your Ebooks Through ClickBank There was a time when ebook publishing was seen as a reluctant half-measure for authors who had failed to impress the mainstream press. But as on-screen reading technology improves and the buying public becomes aware of the instant gratification and easy navigation that downloaded ebooks can provide, their popularity is growing and so too is their market. Ebook Marketing: 20 Checklist For eBook Creation If you promote an ebook, please pay attention to these ebook marketing checklist: eBooks With Reseller Rights Are Your Ticket To Online Success Starting an Online business today is pretty easy and it doesn't have to cost a fortune, unfortunately being easy to start doesn't guarantee of success. Not to scare you off, but you need to know. It is a fact that approximately 85% of new businesses are doomed to failure in the first couple of years, for one reason or another. 20 Ways to Increase Web$ite Traffic and $ales with eBooks Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.
|
|
|
|
|
