ComputerHunter.org |
|
|
|||
|
 |
The Webmasters Assistant
There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website. However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or just plain confusing? Did they find it easy to navigate and maybe the most important thing, did they find the information they wanted? A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn't like what was being offered or they couldn't find what they wanted? Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for. With an online survey webmasters can find out:-
A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve the website. Another alternative to a traditional survey is to embed one or two survey questions within the website after specific procedures. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To ensure that the questions don't become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user. Website surveys take the mystery out of working out what visitors think of a website and using online survey websites such as www.SurveyGalaxy.com they are quick and easy to design and once implemented will really become the webmaster's assistant. To see a sample website survey please follow this link:- http://www.surveygalaxy.com/surPublishes.asp?survey_id=1182 Martin Day is a director of Survey Galaxy Ltd a website that allows anyone with basic computer skills the ability to create and design online surveys and then publish them on the Internet. Fast, easy and cost effective for more information please visit http://www.SurveyGalaxy.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Choosing the Right Online Shopping Cart Are you a website owner or a web designer/developer? If either applies, I would venture to say that eventually you'll need an online shopping cart for one of your websites. In fact, almost all new websites today need some sort of ecommerce built-in, for the purpose of selling goods and services in the online marketplace. Eleven Things You Must Know About A Drop Shipping Directory And Its Company 1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available. Many of the directories try to advertise how many products are available in their directory (i.e. 500,000 products). Why is the number of categories important? A directory will not serve you well if it has hundreds of thousands of products, and none of them are in your product interest category. A directory with a good balance has focused on their categories of drop shipper products rather than the quantity. This gives you a better chance of finding something for your line of business. Ecommerce Comes from Customer Satisfaction Online shopping is convenient, but many companies whose web sites do brisk sales often leave consumers wanting. That's according to ForeSee Results, a research company that studied customer satisfaction among Internet shoppers. One way to improve the experience is gift cards, according to Merchant Commerce (http://merchantcommerce.net), an e-commerce services provider. Gift cards can be used to reward loyal customers and to attract new clients. "People love to tell their friends about new shops or products they have found," said Rebecca Campbell, Manager of Merchant Commerce. "Gift cards get shoppers in the door, whether it's a Web store or a physical outlet." How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an 'e' business and more importantly why you should be looking at them. The Internet and Customer Care: Aid or Anarchy? It was reported in 'Marketing' magazine this month, that Britain is becoming a "disaffected nation", with each adult apparently making an average of 12 complaints to service providers each year, based on a "Service in Britain" survey by ASR (Andrew Smith Research). In response to the rise of the 'assertive consumer', brands are endeavouring to make sure 'good customer service' is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems. Most complaints were about power, utility or postal services at 42%, followed by supermarkets, telephone providers, TV or ISP providers and banks. Insurance companies were also in the top 10 with 21% of the articulate disaffected nation. Beginner Ecommerce Mistakes This is a short article because in the constraints of time and space preclude me from writing a 10 page article. Recently i built a ecommerce web site titled Cynscorion Products that sells knifes. I originally set out in July of 2004 to build an ecommerce site to bothe earn extra income and as a challenge to myself. Getting Started in ECommerce ? Part Two In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a strategy for success. Your strategy must include your USP or Unique Selling Position in the marketplace. What makes you stand out from all the other online entrepreneurs looking for the same type of customers as you? Can you stand out from the competition based on quality, price or benefits? Once you know your USP, you can begin the monumental task of telling the world about your site. A really unique selling position will give you an advantage over all the competition ? well that and a lot of planning and investing of your time and money. 12 Easy and Effective Ways To Create Reports 1. Combine a few of your articles into a free report. Make sure that each of the articles fits the theme of your report. How To Start An Internet Business ? Content, Content, Content When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct. PayPal Powered Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services. How To Start An Internet Business ? Site Layout The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing. Google Catalogs - Old Gashioned Mail Order Meets High Tech Search In addition to Google's Froogle shopping service (still in beta), which features a searchable database of online merchants, Google is also beta-testing their Google Catalog service. Google Catalogs provides a searchable central repository of hundreds of mail-order catalogs. The Plain Man?s Guide to Making Money Online I'm a plain man who uses plain thinking in devising strategies for making money online. Accept Credit Cards Online Without a Merchant Account There are two major ways to accept credit cards on your website. The first and most expensive is to have your own merchant account. Not only is this option expensive, it also requires extensive credit checks, lots of paperwork, and usually takes days or weeks before you get approved. Fortunately, there is an alternative. Home Sweet Home Page "Your home page is the world's introduction to you and your company. Make it COUNT!" ? Heidi Richards The Check is in the E-mail Have you ever had someone who owed your business money say, "the check is in the mail." Well now there is an answer to that old tired way of brushing you off and not seeing that check come in the mail week after week after week. Qchex.com has an awesome service that can cut waiting weeks to get paid via check to only minutes. I have used this service many times and I don't know what I would do without it. Many of my clients would rather pay me by check and are use to just letting the old post office take their time in delivering it. Qchex.com will cut that time to almost nothing. Shopping Online: What You Should Know For some people, shopping online is as normal as driving a car. It's become part of the norm. For others, the prospect of making internet purchases is a scary one. Here are a few tips to make your online shopping experience more rewarding. Set Yourself Apart From The Ordinary I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. I have talked about finding the search words and phrases people use to find your site, so you can use these same words on your homepage. And so on and so on. Keep Your Customers Happy by Organizing Your Payment Options Anyone using a slow, or an awkward payment processor had better wake up! Are You Making These E-Commerce Excuses? (part 2) Last time, we started to take a look at the most common reasons why most people don't make progress on their e-commerce and Internet marketing goals. Today, we continue the discussion. [See part 1 of this article at http://www.ecommercediva.com/articles/excuses2.html]
|
|
|
|
|
