ComputerHunter.org |
|
|
|||
|
 |
Build Credibility With an Email Course
When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you can save them time in learning and applying their newly acquired knowledge. So how do you share your expert information with prospects and clients in order to showcase your expertise while providing them with desired knowledge? Why not offer a course via email? Your course will consist of several lessons, delivered at pre-set intervals. You'll compose the lessons once so that you're ready to deliver them to anyone who signs up for the course. Now won't that be a bear to administer, you ask? Not if you use one of the online services that is designed to do this. This category of service is called a sequential autoresponder. There are several services to choose from. In using one of the popular autoresponder services, for example, you have up to 52 lessons. Your first lesson is set to go out immediately after your new 'student' sends an email to the course address (you set this address!). Then each lesson goes out automatically on the day you prescribe. It may be daily for the first 3 days, then every 3d day thereafter. Or it may be weekly. Regardless of the interval, you enter each lesson as you want it to appear to the enrollees. Since you don't know when someone will sign up, the system tracks each enrollee individually so that they receive their emails on schedule, regardless of when other people sign up. It's like having a private secretary to track all of the enrollments and You can opt to receive a notification each time someone signs up to take the course (fun at first, but overwhelming in the long run). At any time you can log into your control panel and see who is enrolled in your course, which email they have received and when they last heard from you. Why would you want to offer an email course? Maybe you have a complex subject on which you need to educate prospects. Why not create a course - with a small commercial in each lesson? Maybe you delivered a great seminar and you now want to keep in touch with audience members. Why not create a series of reminder emails to be sent at regular intervals? Or maybe you want to offer an online course, but you're not sure how well it will go over. Why not pilot some of the content with an email course to test the market? Or perhaps you sell a product or service online and you want to entice more people to share their name and email with you. You can offer the free course as the incentive to share their information. What's a course like this cost? Fees vary, but you can offer an email course for less than $20 per month. In some cases you may already have the sequential autoresponders you need built into another feature of your website. So go ahead and add an email course to your online strategy on an ongoing basis. You won't be sorry. You'll probably find yourself back starting a new course shortly! And each time you do, you'll enhance your credibility. For an example of an email course, send an email to elearning@techtamers.com Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. With more than 20 years in instructional design and elearning, Jeanette shares her news and views in OnlineSuccessNews.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Six Tips for Nonprofit E-mail Success An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain continuous contact without being annoying. In addition, an e-mail newsletter can enhance your credibility and increase sales. Email Marketing Essentials Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe. E-mail 101: The Dos and Donts Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis. Successful Email Marketing No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew that being a search engine is not enough that they've even turned into a hotmail web site. We'll recruit your people under you. How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists Any business today, be it online or off needs a solid foundation, without one a business will topple. Email Marketing Kung Fu Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now? All I Really Needed to Know About List Building I Learned From Stephen King! I have always been an avid reader of Stephen King's writings over the years, he's one of the few authors that I can safely say I have read everything he has written. Granted, I am a couple of years behind, but I do manage to catch up as I get the time and opportunity to read him. Why Does Nobody Visit My Web Site? After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. You're making sure that you will get the commissions you deserve. This is a very exiting moment. You will expose your writing skills and your ability to design an attractive web site to the whole world. All of you who have a website know what I'm talking about. Promote Your Web Business With Every Email You Send! Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime? Email Scam Warnings Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so. I am certain you've received many in your inbox over the course of your online experience. They are easy to recognize to the experienced. But if you are new online check out the following signs. These words are usually included (IN BOLD CAPITAL LETTERS) in the subject line. Keep Your Work From Home Newsletter From Being A Spam Filter Casualty It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters. 10 Netiquette New Years Resolutions Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions? How To Get An Instant Response To Your Urgent EMail! In the business world, "You've Got Mail" has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with email! If you have an urgent issue requiring an immediate response, how do you get your colleague, the average business user, to pay attention and take action? An E-mail Promotion Internet Marketing Strategy Works E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very lucrative to your business. What Is Wrong With Email Marketing? If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time. Are Your Emails Being Heard Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might not be as difficult as you think. There is a fairly new trend in e-mail marketing that involves e-mails that Contain an audible message that you can record and personalize. Achieve Success With Your Own Money - Making Newsletter To be successful with a newsletter, you have to specialize and make it your own. Your best bet will be with new information on a subject not already covered by an established newsletter, or at least your interpretation of existing subject matter. Get Viral Hey, using eBooks, eReports and eCourses is a fantastic way to build a list. Ways to Use Autoreponders To Increase Your Profits When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder.
|
|
|
|
|
