ComputerHunter.org |
|
|
|||
|
 |
Creating Demand With Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well let's just say that early retirement is no longer an option. Now what? Perhaps it's time to try email marketing. Or, to be specific, an email newsletter. After all, they require minimal effort to produce, and are proven to increase sales. Of course, there are many other reasons why email newsletters make good business sense. Here's just a few of them:
Starting Your Email Newsletter Campaign Before you start any type of marketing or advertising campaign, you need a plan. This is equally true for email newsletters. You don't have to put together a 200-plus page document outlining all your goals and objectives, but you do need to define some basics before you begin. Now you know what you want your campaign to achieve, it's time to start thinking about content. This is usually where the faint hearted run for cover. Fear not. Creating content isn't as difficult as it first appears. Below are different methods you can employ to keep your newsletter content fresh, relevant and on target. Just as a magazine has a certain look that will appeal to their subscribers, so must your email newsletter. Decide on a template design and stick with it so your subscribers know what to expect with each issue. Think about how magazines and newspapers have regular columns in each issue. Split your newsletter into bite sized pieces so the content is easier for readers to digest. HTML or Plain Text? It's really a matter of personal preference, and what you think will most appeal to your readers. The jury is still out on whether one sells better than the other, but if in doubt offer two lists: one in plain text and one in HTML. Then let your subscribers decide. Ready, Set, GO You've defined your objectives, secured your content and designed your newsletter. Now all you need to do is put it together and launch it to your customers. For this you need a mailing list. Begin with your own in-house list-made up of people who have specifically requested to receive information from you. Set up a sign-up form on every page of your web site, advertise your newsletter in online ezine directories or in other newsletters, and announce your newsletter in your signature file--the tagline that is, or should be, attached to every email you send. However you choose to build your list, don't ever, ever become a spammer. Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, Can-spam regulations require every marketing email to include an opt-out provision and a valid physical address. If you ignore these rules, you do so at your own risk. Email newsletters, are possibly one of the most effective marketing tools available to online businesses. Exploit this opportunity and you're almost guaranteed to pull targeted customers to your site, create demand for your product, gather customer data and secure your company's success. About The Author Julia is an independent copywriter and consultant specializing in advertising and search engine marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit www.juliahyde.com/form.html to sign up or email Julia for details.
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Five of the Most Powerful Elements In Opt-in Marketing Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity. Introduction to Autoresponders If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders. Run Profitable Contests Using Autoresponders Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. Email Scam Warnings Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so. I am certain you've received many in your inbox over the course of your online experience. They are easy to recognize to the experienced. But if you are new online check out the following signs. These words are usually included (IN BOLD CAPITAL LETTERS) in the subject line. Track Customer Response With an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is tracking capability. Kick-Starting E-mail Profits Growth From One Single Shot! Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering. Email and Newsgroup Etiquette Email Etiquette How Autoresponders Boost Sales By Up To 400% Imagine going to bed and waking up in the morning to find that you made sales while you slept - all because of your autoresponder! The 8 Biggest Newsletter Marketing Mistakes Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. Website Promotion Through Newsletters Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters. Just Write an Email How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Words would flow from your keyboard as fast as you can type. You have just written your next article. Don't think so? Too easy? Read the next paragraph. Make All Your Mailing Lists Double Opt-In Accusations of spam can be so harmful to your business that every effort should be made to prevent it. Newsletters that Work Offer a newsletter in a time frame that will be easy for you to manage. The Gold Is In Your Mailing List Let me ask you a question, "What is the most valuable asset to any Internet Business?" Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects: 7 Ways Email Can End Your Business Relationships Before They Start Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post. If you give me access to your website, then you're whatever impression the website creates. But largely, you're anonymous. So if you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email. How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns In this article I will give you several tips that can help you in improving your open and click-thru rates. Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you). Converting More Free Downloads to Paid Customers Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale.
|
|
|
|
|
