ComputerHunter.org |
|
|
|||
|
 |
How Opt-in Email Marketing Helps You In Your Online Business
The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose not to open up your email ads or simply "mute" their remote control so that they don't listen to your audio message. So, how do you, as a online marketer, ensure that your marketing messages reach your customer? What steps can you take so that your marketing campaign is "read", "seen" or "heard"? The answer: Provide opt-in email marketing. Opt-in email marketing provides a reasonable, go-to-the-market model that will ensure that your messages are "read", "seen" or "heard". What is email opt-in marketing all about? Opt-in marketing is not merely a one-time process about asking your customer to opt-in or opt-out of a specified medium (in this case, your autoresponder emails). It involves the customer giving you the permission to send your marketing materials and giving you private information on where to send them to. The customer is more likely to "read", "hear" or "see" your marketing message if he/she has already given you the prior permission to do so. In the highest form, opt-in email marketing involves an ongoing, evolving relationship between you and the customer. The relationship is one that becomes increasingly focused, with the relevant exchange of information and value. The steps to an online opt-in email marketing principally involves: 1) Placing your ad in websites that your prospect are likely to visit. 2) Providing an opt-in box to collect mailing information from your prospect and getting his/ her permission for you to start a possible email relationship. 3) Giving a freebie to your prospect to "opt-in". The freebie has to be relevant in theme to what you are selling. 4) Offering an email course, teaching the consumer about the product or service. 5) Continually reinforcing the incentive for your prospect to remain on your subscriber list. This can be by offering him/her quality content on a related topic of interest, etc. 6) Providing more incentives to get to know more about your customer. You may at this point, conduct surveys to build your database of information on customer preferences. You can then easily match your products to the customer needs. Opt-in email marketing has lots of benefits for you and your customer: * Increased customer loyalty due to constant contact. * Customer needs and preferences are met. * Increased "word of mouth" referral for your products or services as the customer becomes more satisfied. * Increased sales for your other products and services. * Lower cost per order because marketing waste is minimized. Note that, in order to retain your customers, what you must continually offer is value. Otherwise, your subscriber can easily "opt-out" and you would have lost a prospect. The burden is on you to build and nurture the relationship. Customer loyalty cannot be taken for granted, it has to be earned. Turning the loyalty into trust will surely propel your profits. Evelyn Lim is an online business entrepreneur. She publishes a free weekly newsletter "Mapping You to Success" for aspiring e-biz owners. The aim of her publication is to equip readers with skills to acquire multiple sources of online income. To subscribe, please visit http://www.e-BizMap.com.
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Opt-In Email to Increase Website Traffic and Boost Online Sales Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website... and greatly increase your online sales! Seven Ways to Dramatically Increase Your Email Marketing Profitability 1. The Power of Seven The Lazy Way To Build A Responsive Opt-In Email List If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success. Sequential Autoresponders Build Customer Relatonships A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders. 3 Essential Tools for Email Marketers Marketing your business with email is an art. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection. 10 Netiquette New Years Resolutions Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions? Successful Email Marketing No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew that being a search engine is not enough that they've even turned into a hotmail web site. We'll recruit your people under you. Ways To Persuade Your Web Site Visitors To Give You Their Email Address These are several ways that you can use to persuade visitors to give their e-mail address. Newsletters that Work Offer a newsletter in a time frame that will be easy for you to manage. 5 Things You NEED to Know About Your AOL 9.0 Subscribers In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003. Use Autoresponders, to Build Relationships In Your Affiliate Marketing It's true that "content is king," but equally important to success in online marketing of any kind is contact. Not just the one time "flash in the pan" type either. You need to form relationships with your potential customers, and maintain it on a day to day basis. Remember, just as with content, good solid contact will get you good solid sales. What A Newsletter Can Do For Your Business Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging. Email Communication Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related. A Cool Email Communication Tip If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important names because they are capitalized ? but you still don't have enough information to go on. Email Marketing Essentials Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers. Say More Than Thank You Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you." Will Microsoft Kill Free Email on the Net? Spam has been such a problem that email filters are now widespread on the Net. These filters are a necessary response to the menace of spam. However, will the excuse of spam be used by companies such as Hotmail to charge for email? Disturbing news that Hotmail (owned by Microsoft) is blocking perfectly legitimate emails because they have been caught by their anti-spam filters is increasing these fears. Organizing Your Mailing Lists For Your Email Promotions With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them. With a little forethought, you can set up a mailing system that will mail out your daily mailing in no time at all. How To Create Gold With Email Promotions - Part 2 Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.
|
|
|
|
|
