ComputerHunter.org |
|
|
|||
|
 |
Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign
Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products. What is E-mail Marketing? E-mail marketing is a way by which you promote your business and services to individuals by e-mail. Frequently, people opt-in to receive these types of e-mails so you are not spamming people with unwanted mail. In these e-mails you will provide information on your business and service and information for individuals to contact you if interested in these advertised services. This is a great way to reach many individuals quickly and is very cost effective. Now that you know what e-mail marketing is you need to learn about the benefits of an e-mail marketing campaign. Benefits of E-mail Marketing There are many benefits of e-mail marketing simply because the majority of people check their e-mail every day, if not multiple times per day. This means you have the opportunity to reach people almost immediately. Also, e-mail marketing is a billion dollar business so it certainly has a track record of being effective. Other benefits of an e-mail marketing campaign includes saving a significant amount of time and money. An e-mail campaign can be started and completed in the matter of hours and then sent out immediately. The traditional method meant designing and printing advertising materials, stuffing and addressing envelopes, and finally mailing them. This included a lot of additional work and time, not to mention money. You will also see your sales increase with this type of marketing campaign and generally you will receive a response rate of 5-15% with this type of campaign. Now that you are aware of the benefits, is an e-mail marketing campaign for you? To decide whether this type of campaign is for you or not you need to ask yourself some questions. Question #1 What are your goals and how will you achieve them? You need to know what your goals are and what you are trying to achieve from a marketing campaign before you can decide what type of campaign will best benefit you. Question #2 What resources do you have available to devote to this campaign? You want to make sure that you have enough time to properly plan and carry out an e-mail campaign, not to mention the money and other skills it will take to create a successful campaign. Question #3 Are your prepared to handle an onslaught of orders and questions? When you send out an e-mail for products or services, you need to be prepared to handle a lot of orders short amount of time, not to mention many questions. Be sure you are prepared before you start this type of campaign. Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Kick-Starting E-mail Profits Growth From One Single Shot! Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list. Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. Stop Buying Email Lists The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses. Ten Tips to Building Your Opt-in List. To build and maintain your opt-in list requires constant attention. A Little Secret That Produces BIG Results What if I told you that with each passing day, you are losing dozens of subscribers to your newsletter? As you read this, you are probably losing potential customers, and taking money right out of your own pocket. Free Mailing Lists: Good Or Bad? Advantages of the free mailing lists Internet Tip of the Week: Seven Rules of Email Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention. Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent! No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the "gurus" can't get too much good traffic. The key is not just getting traffic, but targeted traffic. You want visitors to your site who are hungry for what you have to offer. Weather it is a product, service, or information you have to offer, you want visitors that need it, folks who are immersed in your particular niche. The question is how to get them. Reports of My Death Have Been Greatly Exaggerated -- Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers's inboxes. Six Tips for Nonprofit E-mail Success An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain continuous contact without being annoying. In addition, an e-mail newsletter can enhance your credibility and increase sales. You DO Have an Email List Dont You? No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why? Consumer Thinking and Email In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open. 15 Ways to Manage Your E-Mail More Effectively ? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?" Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. 8 Ways to Get More Email Addresses On Your List ... Today Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Reach Out and Slap Someone I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor. Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects: Say More Than Thank You Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you." Using Internet Direct Mail To Increase Your Company?s Profits "I want to sell my company's products on the Web, but how do I get potential clients to visit my site," a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses?Internet Direct Mail. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.
|
|
|
|
|
