ComputerHunter.org |
|
|
|||
|
 |
DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Wednesday, December 15 2004 at 16:00 EETInternet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment. DoubleClick's metricsThe data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open rates, click-throughs and conversions (open to sales, or click to sales ratio). The results were reported for 2004 and compared to 2003. DoubleClick used unweighted averages for all analyzed categories. This helps eliminating the influence that large email marketers could have over category averages, as the report states. The email marketing categories considered in the study were:
Email marketing performancesThe bounce rates show a slight decline overall, and a more consistent decline in the Travel category, down 54.5% from 14.3% to 6.5%. Business Publishers was the only category that increased open rates, however slightly, from 38.2 to 38.3. For other categories, open rates declined. The open rates' decline in most categories is possibly owed to SPAM increase and reveals people's reticence to open messages they are not highly interested in. Click through rates increased in only two categories, Consumer Publisher and Travel. More interestingly, email-productivity has shown better figures in number of orders per email sent: 0.28% in 2004; but the average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a year-over-year declining trend. ConclusionAbout the overall productivity of bulk email marketing the report concludes: "email marketing is a maturing and relatively stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but flagging response rates suggest subscriber files are beginning to mature." Iulia Pascanu writes for http://www.emailmarketingsoftware.org/ where you can find more information about Email Marketing Software. Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:iuliap@gmail.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
The Importance of a Name in the Sent from Email Address When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition. Six Easy White-Listing Ways... Stop Losing Important Emails! Are you dead sure about receiving of all the important emails that is sent to you? Writing Effective Emails Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. Analysing Autoresponders An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential. Website Promotion Through Newsletters Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters. Paradigm Shift for the New World In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. The competition is fierce and every avenue to promote and sell must be maximized. 11 Creative Ways You Can Use Autoresponders 1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go. Why You Need a Newsletter If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business. Reports of My Death Have Been Greatly Exaggerated -- Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers's inboxes. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand. 5 Quick Tips to Get Your Ezine Rolling in the Right Direction Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business. A Guide To Using an Automatic Responder It's unbelievable....that many people do not know, that an automatic responder in your first few months of promoting your service, product or opportunity, is the most important tool in your box! 10 Ways to SCREW-UP Your LIST Just in case you don't know, your 'LIST' ? is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???.. Your Newsletters Are Pretty Lame If You Are Doing These 7 Things I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email. Proven Techniques For Building A Responsive List We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do. Ten Tips for Email Marketers Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing. E-mail Whitelist Etiquette A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties. 3 Important Tips to Write Money-Making Autoresponder Messages Sending autoresponder messages is one of the most powerful email marketing strategy. The most important benefit of this technique, is that you can automate 95% of the process. Here are some autoresponder message sample ideas to help you write money-making email messages. How to Build Your List Your list is your life. If you do not have a list of customers and prospects, you may do okay in your business but you won't be great. The one and only thing that separates great marketers from okay marketers is the effort great marketers put into building their list of prospects and customers. How to Start A Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
|
|
|
|
|
