ComputerHunter.org |
|
|
|||
|
 |
Differentiation Strategies for Franchise Companies
With the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they must compete with sales departments of larger franchise companies, which have lots of experience. For smaller franchisors it is imperative that they are able to differentiate between other franchisors in their price category and sub industry sectors. Below is a listing of my franchise company's differences between other franchises. I recommend that you read this and think about your business and see if it gives you ideas of how you can differentiate your company from your next nearest competitors. Read each item and have a legal pad in hand, write down those items, which apply if any and any ideas that you think of as you read them. Remember while reading this that our business model, a mobile care wash franchise, will differ from your business so you will end up with much different items when completed. This exercise will assist you in brainstorming and thinking of ways you can distance yourself from the larger and more aggressive sales tactics of larger companies. - - - - - - - - - - - - - We are the only Franchise which: Requires no inventory and/or purchases from franchisor on an on-going basis Provides you with customers when you start without charging you a percentage fee. Has a flat rate royalty and no percentage of gross sales Has no competition that is organized at the unit level franchise Requires no location in the car wash industry Franchises mobile car wash trucks Has a founder running day to day operations who has run one of these units for twenty years Allows you to put an unlimited number of units in your exclusive territory without paying more in up front franchise fees Has a written policy of helping non-profit groups at the franchise level Pays your family a $10,000 cash death benefit and helps them run your franchise until next of kin is trained. We do not terminate your franchise if you die. In the past two years is not a copy of an existing franchise system Has a mobile headquarters that travels from franchise area to franchise area At a franchisor level has given twenty percent of our total earnings to charities Has a founder who wrote his own hundred and ninety page legal disclosure documents and had it registered in three working days Has a founder who is on the board of directors of the American Association of Franchisees and Dealers, a franchisee's rights group Has a founder who co-authored a book about franchising during his first year as a franchisor; "Franchising 101" Has a founder who owns one hundred percent of his company and works seventeen hours a day. Has a written policy about drunk driving and a termination clause for it Is experimenting with a one hundred percent electric service vehicle in the automotive industry Provides entire turn-key units in case of emergency for franchisees Has a great business name that has been around for twenty years before we franchised Maintains fully functional special event fundraiser trailers in every major metropolitan area where we franchise Is experimenting with a air cushioned powered mobile service vehicles Employees the Bonzai and Blitz marketing methods to new and existing franchises Provides new franchisees with a comprehensive data base of possible customers in there exclusive territory as well as an aerial view photo and complete storyboard and marketing map That makes you give up "Your right to fail" upon signing of the franchise agreement Wrote a book on "Community Fundraising" Has Founder who personally wrote the Franchise Operations Manuals from actual experience Lists all possible competitors in a data base before you start your franchise Gets your business license, fictitious business name statement, pays your initial liability insurance payment and your initial health care insurance payment Will prepare a business plan for you so that you may apply for an SBA loan. We are 7-A eligible in the SBA program "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
What Makes An Entrepreneur Tick? It is only natural that when you start a business, you are doing something different than most people. They not only will look at you because you stick out like a sore thumb _ but human nature will cause people to naturally ridicule what you are doing. They will tell you all types of things like: "You're not business material." "You can't make a living working for yourself." "You'll fail because nobody can ever make any money that way." Securing Second and Third-round Venture Capital Financing Widget sales are booming ? the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Opportunity is abundant; but how will you fund that next big leap? A Dorm Room With A View As a senior in high school, he paid cash for a BMW with money made by selling newspapers. In 1983, as a college freshman, he sold custom-made PCs and parts out of his dorm room?hiding them behind his roommate's shower curtain whenever Mom and Dad visited. A year later, with just $1,000 in start-up capital, he dropped out of school to focus fully on his expanding business. It took him just eight years to become the youngest CEO ever of a Fortune 500 company. What Qualities Do Franchisors Need? When I got into business I wanted to build a company, which helped people and provide a product and service that people loved and were willing to pay for; one I would not have to sell or convince anyone of. Something that people truly wanted to extend and enhance their pursuit of happiness. I found the perfect service that everyone wanted and where sales were not really needed at all. In addition I found a way to allow my team to reap the rewards of delivery of that service to the masses. 5 TIPS for Home-Based Business Entrepreneurs Have you ever heard that only a small part (5%) of 'all' Home-Based Business entrepreneurs achieve success? Identifying the Right Venture Capital Firm Partner Venture capital firms are comprised of individual partners. These partners make investment decisions and typically take a seat on each portfolio company's Board. Partners tend to invest in what they know, so finding a partner that has past work experience in your industry is very helpful. This relevant experience allows them to more fully understand your venture's value proposition and gives them confidence that they can add value, thus encouraging them to invest. Competing With The Big Dogs You run a small consultancy. You're well qualified, experienced and dedicated. Yet you can't get a meeting with the corporate decision-maker. My Nemisis Living in the twilight zone has its advantages. In the early days of starting my business, I found the limitations of living in a rural area to be restrictive. However, later I realized that those limitations were not an obstacle that could stop me; they were only a challenge that would strengthen me. Since my business would be smaller, I would have the advantage of fewer employees and less strife in the processes of doing business. Territory Limitations Policies for Franchised Companies All franchised companies must have Territory Limitations to maintain the peace within their systems. Often the unspoken ethics of territory limitations are blurred with mobile, home based or online franchise companies. Territory limitations in fixed site franchises are fairly cut and dry. There is your store, no other stores will be placed in the surrounding area delineated on this map within your franchise agreement. Generally things run pretty smoothly in this case. However as co-branding methods, partnerships and online sales increase as consumer demand for the brand increases we often see the franchised companies embattled in encroachment lawsuits in an already litigious industry. The Secrets to Becoming a Successful Creative Entrepreneur: JJK Secrets #19-21 Hello Creative Entrepreneurs! An Entrepreneurs Biggest Cost When launching a new product or company, an entrepreneur must consider their biggest cost - the opportunity cost. Opportunity cost is an economic term that is defined as the cost of passing up the next best alternative when making a decision. For instance, if an asset such as capital is used for one purpose, the opportunity cost is the value of the next best purpose for which the asset could have been used. In the entrepreneur's case, this asset typically includes the entrepreneur's time and money. Franchises - A Proven Business System Franchises offer the first time business owner a proven and successful business opportunity. If you are looking to start your own business for the first time, franchises provide you with the greatest opportunity for success. When you purchase a franchise from the "Franchisor", and become a "Franchisee", you are not only purchasing a business, but a complete business system. Before Getting A Franchise Buying into a franchise is a great way to be part of a recognized brand with the benefit of lower advertising outlay. With many franchises to choose, here are some tips before you get involved with franchise: An Entrepreneur Is An entrepreneur is an innovator. She sees a need in the marketplace and creates something new to fulfill that need or improves upon an existing mechanism that already fulfills that need. Entrepreneurship: What does it REALLY mean? Introduction: Do You Have What It Takes To Be An Entrepreneur? Q: I am interested in starting my own business. I have a business degree and lots of experience in my chosen field, but I don't know if I have the necessary skills to really make it on my own. Any advice? Marie C. CHINESE TAKE-OUT: Oriental Business Principles Demystified For Online Enterprises "The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools." - Confucius How Entrepreneurs Make Money Selling Global Brands On and Off-line Did you know that thousands of companies from all over the world are looking for enthusiastic individuals to represent their products overseas? That person can be you. From Chinese toys to Brazilian bikinis people are making money reselling all kinds of products for a profit. Start a Business Selling Government Surplus Did you ever wonder what happens to all that government equipment that is purchased each year by federal, state, and local governments? They don't just throw it away! By law, all unused and out-dated equipment must be sold back to the public at a public auction! That's right. Everything is available to you and I the American taxpayer. There are primarily two ways that the government does this: on- site auctions or online auctions. 7 Lean Marketing Laws For The Inspired Entrepreneur The following laws will provide guidance on how to act,think and work in a lean way. You can apply these laws toall areas of your life, work and business to get biggerresults from the time you invest.
|
|
|
|
|
