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MacDonalidisation: Braverman, Taylor & Mayo
Background: For our purposes, MacDonaldisation is a process of rationalisation that results in an efficient, logical sequence of methods that can be used to complete a given task in a controlled way. Frederick Winslow Taylor: Protestant work ethic, that assumes people will work hard and behave rationally to maximize their own income Workers would neutrally tend to work no harder then necessary given the chance to do so, and believed in control of those tendency through management. The method system was concerned with control; but was too rational ie there was no place in it for workers as human beings Taylor was driven by the promise of direct financial benefit resulting from there studies of social science and research. It was Henry Ford was that first applied Taylor's theories to mercenary in the form of an assembly line for improving the production of automobiles, which perhaps more importantly, removed the ability of the worker to dictate the pace of work by sampling each task and giving all procedure that might free workers from dehumanizing and alienating labor that is better done by machines and automation Harry Braverman: Argues that rationalization of labor will serve to deskill labor and oppress the work force and that it eventually would creep up from the loest levels of work into the middle layers. Elton Mayo: The human relations approach to work design were stall profit motivated, and dynamics of economic exploitation remain. He believed that formal and in formal group interactions are of fundamental importance when trying to understand of human behaviours in the work place, these "unions"were removed and replaced with isolation on the production line. Conclusions: Mayo, being unconcerned with Taylors profit motives had no feeling ether way and was just in it for the academic value. However, Braverman was opposed to the dehumanising and damaging concepts unbodied with in the culmination of McDonaldization when expanded to include all aspects of work then society The result is the fact that to be productive an employees dose not need wide-ranging skill sets and are controlled in many of the ways explored by Marx and Braverman,. An example of efficiently could be the inconveniences of some ATM transactions (bad thing) In general, the ruthless efficiently of the production line style process can only have a primarily negative and harmful effect on a society, as institutions come to be dominated by the same principle. The General Consequences: Deskilling: Irrationality: Mindlessness: Consumer Workers: I am the website administrator of the Wandle industrial museum (http://www.wandle.org). Established in 1983 by local people determined to ensure that the history of the valley was no longer neglected but enhanced awareness its heritage for the use and benefits of the community.
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Comment by John S. Baick
