ComputerHunter.org |
|
|
|||
|
 |
The News About Newsletters
"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications (http://www.topstory.ca/newsletters.html) Test yourself Newsletter Quiz: Q. Do I need a newsletter? A. Yes, because ? a) my business coach says I need one. b) most speakers have one. c) I believe it would be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strategy and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc.) It will also reinforce my messages in a cost-effective way. d) I want an additional tool to promote advance sales of my new book. e) It will cost nothing, won't take any time and I haven't any time. f) It's a project I would enjoy, or could easily delegate. B. What's in it for whom? Scratch your head. What are specific benefits for me? What's in it for the reader? Who are my mover and shaker recipients? If content is king, what would compete with their golf game? How much subtle sell should I include, what value-added? Will it be interactive? Will you survey your readers for preferences and suggestions for content? Will you run competitions? Offer prizes? C. Once you've drawn up your list of proposed recipients, what would you like them to do with your newsletter? Choose only five of the following: a) delete unread and block further delivery b) print out and use to wrap yesterday's fish c) sign up, enjoy, share with a friend, request information, keep on file. d) Sign up and offer you either a media interview on your new book or to review your book for the Globe and Mail/New York Times. e) Sign up, praise your communication to the skies, sign two other friends and suggest you use their compliments for a testimonial. f) sign up and book you for the 2008 International Speakers Federation's convention keynote, hire your training company for an eight-year contract and buy 10,000 copies of your book. D. Next, take a tour. Study your colleagues' newsletters. Venture onto sites such as: www.companynewsletters.com/index.html; www.bcentral.co.uk/marketing/ebusiness/writing-your-newsletters.mspx. Review email campaign software, such as ConstantContact, www.constantcontact.com E. Identify awards your newsletter could win. Newspapers vie for awards each year. Then you can advertise: ''my award-winning newsletter ?''! And finally, when you send out your newsletter, put us on your list? By Lindsay Kellock, whose own newsletter is available at www.yourbooksbestfriend.com J. Lindsay Kellock is a writer, editor, and writing consultant with a background in print journalism and communications. Lindsay's email counseling service enables writers to create sentences that sing. Her email Grammar Person is available Mondays through Fridays at http://yourbooksbestfriend.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Article Marketing 202 -- Creating a Viral Lead-Generating Machine There is a simple system for creating a viral lead-generating machine. You can follow this system whether you have been marketing for years or for one day. How Your Advice Column Can Build Loyal Readers Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. 10 First Rate Tips To Getting More Ezine Subscribers 1. Submit your ezine to ezine directories. The News About Newsletters "A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications 10 Ezine Advertising Strategies For Starters If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers. Increase Your Business Success With A Free Newsletter Publishing a free newsletter is an effective and inexpensive marketing strategy with several business benefits. Here are some of those benefits: Advertising in Newsletters In this article we will discuss advertising in other companies' newsletters and how it can be as equally beneficial. Generate Free Traffic Submitting Articles to Ezine?s Now this has been very successful for me? It generates some nice traffic and converts quite a few sales. 10 Benefits Of Submitting Your Articles To Ezines 1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. 3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it. 4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe. 5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles. 6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e. 7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet. 8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: "article directory" 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation. Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link. 10 Effective Ways To Gain More New Ezine Subscribers 1. Swap ads with other ezine publishers. How to Make Your eZine Work for You Long After Its Published If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today. How To Choose the Right Ezines For Your Ads Do you feel bewildered when you begin an Ezine Advertising campaign? Newsletter Publishing Tips I can't think of a better way to sell your products and keep your readers coming back for more than publishing a newsletter. Why Your Newsletter Must Get A Personality Today! Newsletters are becoming ever more popular. Not surprising ? since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners. Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits Would you like an Internet Marketing tool that can put your efforts on autopilot? Is Your Ezine Being Zapped? About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients. What?s In Your Resource Box (SIG File)? One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. I'm talking about including what it is you really do. Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat Are you ready to build your opt in email list quickly? Five Ways To Promote Your Ezine After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.
|
|
|
|
|
