ComputerHunter.org |
|
|
|||
|
 |
Create An Ezine To Get People Back To Your Site
I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. However, you are facing one huge problem - getting people to come back. Look at it this way: if you are serious, you should be updating your web site on a regular basis. While not everyone can update their site several times a day like I do, you should at least add something relatively significant on a weekly basis. If you have any doubts about that time frame, remember, the web is huge and people who surf the web need (require) constant changes. Nothing will die faster than a stale site! Okay, so you are updating your site every single day (or weekly or whatever). So how do people know this? You can (and should) do a number of things, including specifying a "what's new" section on your index page, referencing the changes in editorial columns and so on. However, the most important task you can do is create a regular newsletter which let's people know what's changed. Do NOT send this newsletter out to everyone on the planet - that's called SPAM. What you want to do is sprinkle sign-up buttons and links throughout your site. Put at least one link on every single page of your site. Use buttons, blink it if you have to, but get your visitor's attention to your sign-up links. Some sites even offer a free give away (an ebook, report, shareware program or something) if you simply sign up for the newsletter. Why is this important? Because no matter what your site is about, commercial or home page, if you can get someone to sign up for your newsletter you've found someone who is interested in what you've got to say. They gave you a way to contact them, willingly and without being forced, and they gave you permission (by virtue of signing up) to send them information. These people are the most valuable people you can get as visitors. They liked what you had to say. They actually want you to tell them when something new happens so they can come back. Take advantage of that - send them a content filled newsletter. Include something special in each issue, something more than just some links or a few useless words. I like to include an article, a list of new or changed information on my site and a few useful links. ALWAYS include a way to opt-out - at the bottom of the newsletter is the traditional place (do not make your readers search for this). An ad or two in the newsletter is fine, but be careful - do not include more unless you specify that in the signup page. You do not even want to have any appearance of spam. Remember your goal - get them to your web site. If you've got something to sell, do it on your web site. People do not generally like to receive ads (even willingly) in their emails, but they love articles and useful tips and even jokes. But more than a couple of ads are tacky. And please, avoid advertising your affiliate or pay-to- surf programs in your ezine. Many spam filters will delete any messages containing that junk right away (mine deletes them sight- unseen). So get your visitors to sign up for a regular newsletter, and send it out as often as you can. You will be rewarded with a steady stream of return visits. About The Author Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Who Should Offer an Ezine? If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine. How to turn your Newsletter into a Web Page...in 45 seconds! Do you place back-issues of your Newsletter onyour website? Print On Demand Questions Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Answering these questions before you sign with a POD publisher will save you money and angst. How Many Articles Can An Author Write As An Expert In A Field? More and more smart business people are finding the value of writing articles and putting them online in order to propel their expert status in their field. From this they develop a clientele base, which will patronize their businesses. One anonymous author has debated the number of articles one individual can write as an actual expert. Is there really a limit? Can it be possible to write 1000 articles on one subject? I believe it is possible and let me tell you why. Three Breathing Techniques For Any Ezine Article I subscribed myself to many ezines. I'd love to read articles in them. First thing I will do is going to article section of the ezine. Publish Articles Online: Start With Your Own ezine So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too. I started in the online publishing business about a year and a half ago. I read about how a person could make pretty good money by selling information on the Internet, and I had some good information to share. Putting the YOU in Your E-zine I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others. How to Choose a Good Newsletter Name Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember. Who Is Your E-zine Really FROM? One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. Emerging Trends in Web Content and Web Publishing Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content. Search Engines Can Be The Online Writers Best Friend It's an exciting time for online writers, with a wide array of options. With desire and well-directed effort, a good writer can end up with a variety of work. However, as we know, there is much more to the writing biz than the meat and potatoes of the actual writing. Research, record-keeping, finding markets, composing and sending queries, dealing with rejections and self-promotion all factor in, and it all takes up a great deal of time. But the actual money, and the greatest satisfaction, comes from the writing itself and seeing your by-line posted on some well-trafficked site. The Five Deadly Fears of E-Newsletter Publishing 1. Fear Of Having Nothing To Say Publish Anything: The Saga of a PublishAmerica Author My story is that an author who'd done online writing for such dot gones as Themestream, Written By Me, and The Vines, someone trying hard to have fiction, poetry and nonfiction in print for real, recommended PublishAmerica. She claimed it was a traditional book publisher. I was struck with their slogan, "We treat writers the old fashioned way ? we pay them." Wasn't that what publishers were supposed to do? The Plain Truth About Branding for Newsletter Publishers and Web Designers 22 Ways to Grow Your Subscriber List 1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find. Start Your Own Ezine Newsletter & Profit! The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building strategies take time and when properly used correctly, will be more rewarding than you can possibly imagine. Newsletter Names - Creative Ideas for Newsletter Titles Your newsletter name has a big effect on your readership, so it's essential you choose a good name right from the start. Here are some ideas to help you come up with creative newsletter names... The Magic Button That Earns $3,546 or more Ever wonder how a "guru" earns $3,546 or more just by pressing a button? 10 Newsletter Ideas to Write Articles for Your Newsletter Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking... but your mind doesn't seem to come up with any ideas. 5 Essential Online Tools for Writers and Publishers Writing a newsletter or article can be very time consuming.
|
|
|
|
|
