ComputerHunter.org |
|
|
|||
|
 |
Creativity and Innovation Management - Special People?
People often think that there is a creative type. This is a myth. 1. We can all solve problems. 2. We can all produce large sets of ideas, large numbers of novel ideas and large numbers of diverse ideas. 3. Idea generation is related to task competency. 4. Whilst there are assertions for creativity traits such as a tolerance for ambiguity and intolerance to conformity, such traits are hard to identify and are not stable or transferable across situations. 5. Motivation is more critical than traits ? this is like possessing high intelligence ? one must be motivated to improve and use it. 6. The exact number of ideas people come up with depends on a variety of factors such as i) the degree of frame breaking allowed, ii) the degree of experience with the problem, iii) motivation etc. David Ogilvy, the renowned advertiser, said: "For sixteen years I have been trying to find some common denominator which seems to apply to all creative people. There aren't any. If I could find five or six characteristics I might be more successful at hiring them. I could make a list of curiosity, vocabulary, good visual imagery etc and then I could interview hundreds of people and hire the best. But I don't know of any common characteristic. We've got fifty copywriters and I suppose the good ones are judged at the end of the year, when we compare how many successful campaigns they have created. I don't know how I could be more specific than that." An experiment in the British Journal of Psychology, probably gives the best practical example. Businessmen who had showed up as very dull on work association tests were asked to imagine themselves as happy go lucky hippie types, in which persona they were re-tested, and showed up as being far more imaginative. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop is in the process of authoring "The Innovation Bible." He can be reached on http://www.managing-creativity.com/
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Business Innovation ? the Best Ideas Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Improve Your Business Dealings with Improvisation "Nothing is accidental ... use everything." -- Keith Johnstone The Pendulum Swings Right - A Major Shift is Happening Inside Our Brains The world is now changing again, it appears. The logical and analytical skills that continue to form the basis of Western economies is slowly shifting, according to the savvy American business observer Daniel Pink in Wired (February 2005). The current "information age"-in which access to information (read: knowledge, education) is the most important economic engine-is changing into the "conceptual age," characterized by a new concern with context, patterns, and emotion. And that shift is taking place mainly in our brains. Business Innovation ? Good Thinking NOT Leadership Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Color Your Life Have you ever arrived at place in your career and wondered how you got there? Have you found yourself stuck, not liking your job, yet not seeing how you can change after investing 15 years at it. Let's take a different perspective and see if you can solve your dilemma through this colorful full spectrum exploration of job and career. Thousands of Failures, but Thousands of Patents Thomas Edison failed thousands of times before he revolutionized the world by inventing and patenting the incandescent light bulb. Because of his desire to create the incandescent light, he was one of the most persistent people in history. The invention in which Edison had the most failures, the incandescent light, was one of his most famous inventions. His persistence also led to many other great inventions. He had patents on items such as electricity, batteries, cement, motion pictures, phonographs, mining, telegraphs and telephones. Become an Idea Collector Have you ever gotten a really great idea ? one that you knew would solve a problem, but when you went to apply it, you couldn't remember the idea? Have you ever read a book and then six months later needed some information or an idea from it, but can't recall which book or exactly what the concept was? 6 Steps to Super Mindpower Ever hear "You can't teach an old dog a new trick?" Well that might be true for dogs, but it's NOT TRUE for humans! Today's research has proven your brain can continue to physically grow -- even into very advanced old age. Business Innovation ? Radical and Disruptive Innovation Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Business Ideas ? Need a New Idea? Try Changing Your Perspective One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. Creativity and Innovation Management ? Joy and Sustainability Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Learn To Trust That Gut-Feeling It just might save your life Creativity and Innovation Management ? Fast Feedback Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Great Ideas and Radical or Disruptive Innovation Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Cumulative Gains in Innovation Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Use Your Intuition As a Valuable Tool for Change Here's a subject that we don't normally think of when we think about change. Yet, intuition can be a very powerful force for change if we honor it fully. So let's take four minutes to look at intuition. First we'll look at what it isn't, then at what it is, then at just how it relates to change in our lives. Creativity, Innovation, and the Importance of Spontaneity Spontaneity occurs when ideas or behaviours are expressed without evaluation. This lack of evaluation is the key to good idea generation. Some of the links include: What Dreams Will Come! As the pioneers of aviation took to the air (not skies), in their human powered mechanical contraptions, what must have been said and thought? Creativity Management ? Theres Nothing New Under the Sun Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Creativity and Innovation Management - Good Ideas Part 2 The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated. As a result, it is often the case that ideas must be evaluated for risk and reward in order to select those that are most likely to succeed.
|
|
|
|
|
Comment by Robert Schaeffer
