ComputerHunter.org |
|
|
|||
|
 |
You are Being Lied About Reciprocal Links!
Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the most of them. The vast majority of web site owners think that exchanging links is only helpful because it can boost their rankings in search engines such as Google.com. They are however, useful for this purpose since the number of links back to a site is figured into ranking calculations. But according to WebSideStory's StatMarket Web site optimization service, search engines account for only little more than 13% of an average web site's traffic. The most important benefit of a link exchange is the traffic resulting directly from these links. That same StatMarket research found that 21% of site visitors get there via links which means the links themselves are more useful than the search engine listings! Search engines can be unpredictable. Their algorithms change on an ongoing basis. Your site can be in the top 10 results today, but may not be tomorrow. I'm not saying you should neglect the search engines. However, your main concern should be getting traffic from direct links. Search engine ranking should be your secondary concern. Furthermore, your links page can serve as an excellent resource for your visitors. As any Internet marketer will tell you, it's the content that makes a successful site. When you provide useful links for your visitors, your site becomes more credible, more helpful, and more likely to be bookmarked for future visits - all of which adds up to a steady stream of traffic. So how do you identify sites that can send you more of direct traffic? Here are some pointers to consider while exchanging links: 1) Look out for sites that have good content Content is the #1 reason people go online. If a site has good content, more number of repeat visitors it'll have. 2) Look out for sites that display a prominent link to their links page on their home page as well as on rest of the pages When I say prominent, I don't mean a link with h1 font size! What I mean is that the link should not be less prominent than the rest of links on the site. Many web masters, particularly those who want links to help only their search engine ranking, will hide their links page or place it only on their home page, some where at the bottom with a -1 font size. The most common reason for doing this is a fear of losing visitors, but that fear is absolutely unfounded when you really understand how the Internet works. Say your web site has a 1% conversion ratio. That means for every 100 visitors that visit your site, you make one sale. Now what about the rest 99. They are looking for something else, isn't it? So what do they do? They have 3 options: a) Go back to the previous site. b) Visit your links page (if you have one), hoping that they would find the information on sites listed there. c) End their browsing session. So which do you think is the best option? I would definitely want my visitors to go to my links page and visit my link partners rather than go back. Why? Because I know that my link partners will send a percentage of their visitors back to my site, thus offsetting any visitor loss. A visitor exchange of this kind works best when all link partners have a prominent link to their links page on all the pages of their web sites. Visitors are then much more likely to move between the linked sites. -----Side Bar----- There are some sites that have their links page designed for link partners rather than for their visitors! They'll use the following texts to link to their links page: "Let's Trade Links", "Trade Links" and so on... Such sites are more interested in finding link partners than providing information to their visitors. The end result is link partners visiting each other's site. -----Side Bar----- 3) Look out for sites that have tightly themed and categorized links page Sites that trade links solely for search engine rankings have random collections of links to hundreds of sites with almost every imaginable theme. These links pages are never going to be visited by people looking for additional information. On the other hand, sites that have their links categorized are more user friendly and are more likely to attract visitors. Conclusion It is essential to keep your visitors' interests in mind when designing your links page. Looking for, and adding, quality links, without this goal in mind is pointless. You need to start thinking of your links page as a service to your visitors rather than just a means to achieving a higher search engine ranking. Only with this perspective will you be able to make the most of your reciprocal links. Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
3 Steps to Finding More Customers Step one: Knowing your Customer Convey Website Credibility Authentically! Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site can be even more of a challenge. 3 Quick and Easy Steps to Earn Money Online! Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight! 8 Solid Reasons All Non-profits Need a Web Site A nonprofit organization can take advantage of the Internet for at least eight purposes: Using This One Simple Word Helped Triple My Sites Profits This article is very important. Offline Network Marketing Recruiting; Vital For An Online Business I have become involved with many network marketing companies the last year. Arrgh. . .Those Stupid Internet Marketing Cliches Are True! If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. Think outside of the box. Content is king! How To Get Free Publicity For Your Business You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge! What You Wont Learn In Business School What You Won't Learn in Business School Marketing Gurus: Do You Need One? Its become fashionable to bash marketing "gurus" nowadays. Article Submitting: How To Study A Publisher?s Website There are many websites that will host your articles on the Internet. Some small, some large, some with guidelines, some without, some support streams of topics, some have a limited focus, some charge a fee and some are free. Internet Marketing ? A Maze In A Haze? Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route......dead end. Someone sends you off down another route with a big smile on their face.......another dead end. Another route looks promising.......until it fizzles out and you reach another dead end. You can't cheat by looking over the hedge, it's about 20 feet high! A big ladder so you can get a good view? No, they've all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect. Paid Customer List On Autopilot? How do you get a truckload of buyers eager to purchase from you. Create a good quality product and price it ridiculously low. This way you will create a truckload of buyers rushing to get your product. This is a powerful way of building a paid customer list on autopilot. You had actually "Over-Delivered" and you will have very high chances of keeping your customers for life. How To Actually Make Money In Network Marketing Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If you're not doing VERY well with your business, and you're honestly putting in the effort, let me explain to you how to turn things around! How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps Here's an astonishing fact guaranteed to excite you... Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders There are two different groups of online marketers. Quick Guide to Internet Marketing: 9 Tips for Success on the Net To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net: Fast Forwarding Your Business with Instant Messaging Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5.5M in 2001 to close to 200M by 2004. 7 Quick Marketing Tips To Uplift Your Profits 1. Publish an ezine. How To Make Readers Desperately and Uncontrollably Wanting To Buy Your Product Are you looking for ways of persuading your web site visitors to buy your product or service? Or for ways of writing a sales letter so that you sell more?
|
|
|
|
|
