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Dont Become Another .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads? Doesn't this type of marketing remind you of a IPO.com frenzied "drunken sailor school of budgeting" - meaning, spend like a drunken sailor hitting his/her first port of call in years, with no thought other than "brand awareness" coming to mind? Got the picture yet? Want the cliff notes to the rest of my article? Three words repeated from my header - "target customers online." Some do and don'ts, with the do's first: Ready for some don'ts? About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies.
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