ComputerHunter.org |
|
|
|||
|
 |
Building Community Websites = Success Online
In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you. ------------------------------------------------------------------------------------------------- We have conditioned our minds all of our lives to accept advertising billboards, radio ads, newspaper ads, commercials, and all sorts of other advertising materials wherever we go. The same applies on the internet. This "conditioning" has enabled us to see past all the ads and look directly for the pertinant information that we are seeking. People who are new to the internet are more likely to click on your ads for no apparent reason but to simply search and keep searching. Others that have beed online for years now, tend not to pay attention to as many ads on a daily basis like they used to. If you are serious about making money online without having to spend too much of your budget, create a "community online". It is in our nature as human beings to want to belong, or to be involved within a community setting. Communities come in all shapes & sizes and are not limited to gender, race, nationality, or religion. A community can cater to whatever topic you wish and welcome whomever you desire. Same concept applies to your website! Building a community within your website is the key to increasing your business, keeping visitors coming back, and keeping your advertising budget in the bank. Show your visitors that you aren't just here on the internet to sell them something. RESIDUAL TRAFFIC IS THE KEY! As i've always mentioned to my clients & readers, getting people to your website is the easy part. Anyone with a $500 credit card can get traffic to their website, it's keeping them there and getting your visitors to come back on their own time is what makes owning a website a dificult proposition. Visitors always come back to communities they can relate to! I always to go back to internet marketing communities online like: www.webpronews.com and so on... There are many internet marketing resources available for business owners. We are fortunate to have access to the vast amount of resources that we do, in order to increase our business & to increase our knowledge. More resources online also increases competition. There are literally millions of websites out there and many of them might possibly be your competitors. Without building a community, people won't remember who you are, or what it is that you do. Infact, if you are spending all of your money on banner ads, pay per click advertising, affiliates, and other marketing areas online, and at the same time you aren't paying attention to increasing your home base, when your advertising budget runs out so too will the bulk of your traffic. If your website isn't good enough, your sales won't be good enough. Granted; building a website can be very time consuming but just remember that you don't need to create an empire over night. Just a little here, a little there, and before you know it, it all adds up to something you can be proud of. Over time, your website traffic will constantly be increasing. PLEASE NOTE: If you stop advertising, your traffic won't grow. Growing your website is all part of the whole plan. What do we need to create a community website? You always want to add extras to your site that interest you. By doing so, you will also attract people with similar interests and help to bridge the credibility gap online. You can always add these to your website: Personal blog I think we can now get a sense of what building a "community" website means. The key is to take your industry (even if it is boring), and teach someone about what it is that you do. The internet allows us to take in more information than we could ever imagine. There is always someone out there who wants to learn about your industry. The key is to add on a little at a time. Talk to your web designer. Try and find unique little ways to build a community website online. Ask people what they look for within your industry. After time, you will know what it takes to keep creating more for your company online, and your wallet will love you for it. Just remember the more you build, the less your advertising budget will be when you get there. Just keep it up until you get there, don't give up on yourself, your company, or your future. I hope you've enjoyed this article! Best Regards, Martin Lemieux Reprint Rights: You may reprint this article within your newsletter or website as long as the entire article remains the same, including the author information.
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
From Niche Marketing to Fragmentation Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated "I don't know the key to success, but the key to failure is trying to please everyone." A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers One way to keep in touch with your customers and so keep them coming back to buy from you and also bring new customers to you is to survey them. 8 Myths About Online Marketing These myths about online marketing. Seasoned marketers and beginners alike should think again what approach they should take when marketing online. Google AdWords and AdSense - A Dynamic Small Business Marketing Duo Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google. Making Money Online: What You Really Want To Know So you've been thinking of doing some internet marketing or you've done some and you're not making money yet. What does it really take? Even more importantly, how long does it take and how much does it cost? Isn't that what you really want to know? You Can Become A Successful Internet Entrepreneur! Everyday people ask me if they will make money with the internet. Of course i said. But it takes times and determination. You cannot expect to make a six figure income in just 30 days. But you can make a six figure income in 2 to 3 years working part time. Do you think your job at the factory gonna give you more for your money and time than this ? The Long Sales Letter: Should You Use it In Your Advertising? If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch their comprehensive instructional kits. You may have even made a purchase based on what you read in one of these letters. 5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now! Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich! Repetition: The Secret to Visibility and Attention! Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best. How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions Copyright 2005 Tinu AbayomiPaul Strategic Internet Marketing Using Joint Ventures The goal of most webmasters is driving more traffic to their website in order to increase revenue. As a result, finding creative ways to market on the internet is critical. One such option is using joint ventures to assist in strategic internet marketing. The way this works, however, requires two or more businesses working together for the good of both. You cannot have a joint venture if you don't have another website or business working with you, so you must accomplish this first and make sure the goal is to benefit both websites involved. Read the following suggestions for strategic Internet marketing with joint ventures. Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers It is not enough to set up a website to promote your product. Product Marketing for Home Based Online Businesses If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free. Is Internet Marketing Saturated? Is internet marketing and the potential for it saturated? I have wondered this many times but pure logic wins me over. It has at many times caused me to give up on an idea or marketing plan based on the belief that there were so many other people doing it my offer would never be considered. But after reading the following article you can get an idea that the internet is like a new city that crops up everyday, under a new sun, with all kinds of possibilities before you. You just need to see them and then take the reins and hold on. See Abundance In Your Prospects I was privileged to have a good friend and great Internet Marketer to share this time-tested principle with me. And I am about to share it with you, too! The principle is called "abundance". Yes, abundance. It may be just one word yet there is great power behind it. What Does Success Look Like? While we are well into the 21st century too many are still thinking about their business as they did in the 1990's. 4 of the Top 5 Search Engine Benefits to Article Marketing You've probably heard by now that article marketing can help you build links back to your site. How to Use Viral Marketing for Online Profit When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Every message sent by a subscriber had a one-line promotional message attached?."Get Your Private, Free E-mail from Hotmail at www.hotmail.com". Within the first 18 months of business they claimed 12 million sign-ups to their service? more than what CNN and AOL could garner in the same time period. With a cost per acquisition of just 4 cents this was a resounding success and a brilliant use of Viral Marketing Technique. What Great Online Advertising Really Is! Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar with you. When they need what we're selling, they'll know who to call".
|
|
|
|
|
