ComputerHunter.org |
|
|
|||
|
 |
How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity. Increased computer usage has allowed direct marketing to evolve and to rise dramatically. For your online business, to begin with, you design your sales letter or craft your emails to elicit a certain response. You then test and track your customer's feedback by the actions (or inaction) that he/she takes. The tracking process is easily accomplished via coding your online campaigns and can be fully automated. As you gather more information about your customer's online behaviour, you are able to tweak your sales ad accordingly. In a nutshell, the internet makes it possible for you to track your individual online communication with a customer and to know what happens over time. With direct marketing skills, you will be able to acquire and retain your customers. There is less marketing wastage as you know what, how and where to roll out your online marketing campaign for the best response. Having good knowledge about your customers will definitely put you ahead of your pack! So what are the qualities that constitute a good online customer? He/she is: * Open to your offers. The reverse is true of a poor online customer. He/she is: * Not open. How then, do you pinpoint a good customer against a bad one? What kind of information do you need to know about your customers? Here are 8 critical but very basic information that you must gather: 1. Who are they? One way of getting the information that you need is to simply conduct a survey on your mailing list. Hot tip! Make it easy for your subscribers to fill up the survey and give them an incentive to do so! The same pareto principle should apply to your online business: the 80/20 rule. The principle just means that 80% of your sales are generated by 20% of your customers. If this is the the case, instead of spending huge sums on customer acquisition, it may be a more prudent measure to spend resources on knowing and understanding more of this 20% segment. Cultivate good relationships with this 20% segment and reward the customers here for staying true to you. (Again, this knowledge is only possible if you have surveyed or kept track of your entire customer base.) All in, having happy, loyal and satisfied customers will result in a business that prospers. And you can achieve this through direct marketing and knowing what, how and where to please your online customers! Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com. Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information.
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Alexa Toolbar - The Ultimate Internet Tool There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free. Find Your Niche If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits Your turn to succeed has come. A New Way to Profit From Your Content-Based Website "It's a labor of love." That's how I've always described my content-based website. Until the last year or so, what I meant is that my website paid me in love more frequently than it paid in money. And if visitor compliments and good karma paid the mortgage, that would have been fine. Silver Surfers: Successful Online Marketing to Seniors If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend. Top 7 Internet Marketing Sites for 2005 Are you confused by what really works when marketing your business online? Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed Do you remember the first time you got on the internet to start marketing? Maintaining The Focus For Success In Online Business Maintaining Focus is important for success in online business. One must have clearly defined goals and taking steps to accomplish them is key factor. Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Writing and Submitting Articles is More about Psychology than Writing Skill How to Earn at Least One Dollar for Every Website Visitor The path toward success in Internet marketing can be a lonely road. It may feel at times like it's you against the world. Sometimes all you need to right the ship is the right knowledge. Let me share a few ideas with you that should help you to maximize your profits online, and to avoid some of the common pitfalls that stop many marketers in their tracks. Niche Marketing the Right Way! Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content. Five Step In To A Successful Online Shopping Business.. Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website. Discover Which Sales Triggers Are Most Effective When Mixed With SEO! We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that I'd like to just touch on here. Boost Your Business in 3 Simple Steps For all those who still think internet marketing is rocket science, it isn't. Dramatically Boost Your Exposure With A Press Release Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma. 3 Ways In Which You Can Kick Butt With Low Cost Advertising If you are new to the Internet Marketing arena, or have a limited advertising budget, it must be hard to see where you go to get the success you crave. But it is within your grasp, if you only knew it. The Truth About Info Business Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth. Viral Marketing - Use This Free Reminder Service to Go Viral The busier you are the harder it is to remember all those appointments. Now you can get an E-Mail everyday to remind you of all your important appointments. Better yet you can turn other peoples need for reminders into a Viral Marketing Tool right now and it's all free. Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career to be a successful marketer. A Crystal Ball for Your Web Business Are you considering launching an eCommerce website? If you are, you may want to take your crystal ball down from the shelf to shed some light on whether or not your business will fare well online. In reality, there is no magic to eCommerce at all, it is all about preparing, thinking and implementing your ideas and products using sound business techniques. Here are just a couple of questions to ask yourself before you get started:
|
|
|
|
|
