ComputerHunter.org |
|
|
|||
|
 |
Guru... Schmooru... So What! The Internet Gurus Unmasked
The word "guru", in the Merriam-Webster Dictionary, is defined as: 1. a personal religious and spiritual teacher in Hinduism As I see this title "guru" bandied around so frequently on the Internet, I find myself asking these questions. What qualifies a person to be a guru? Is there some sort of test you have to pass? Does it go by age? Are gurus old men of wisdom? Or can anyone be a guru? Are they perhaps appointed by their peers or maybe they appoint themselves? Do you have to have a license to be a guru? Or perhaps if you have made a certain amount of money off the Internet you qualify as a guru? It sort of reminds me of my first business. I was a carpenter doing home improvements and I would consistently come across people calling themselves "master carpenters". These "master carpenters" were young and old, experienced and novices in the trade. Maybe I'm missing the point here but the concepts of "master" and "guru" in both cases would seem to mean someone who has arrived. Someone who has paid his (or her) dues. A teacher who has tenure for example. Someone who has been around a long, long time and is an expert in their field. Now I'm not putting "gurus" or master carpenters down by any means. If the title is legitimately earned and they are someone whose teachings are profound. I have no problem giving them a title to set them apart from us mere mortals. The point I'm trying to illustrate is that we tend to be too free with our accolades. Words like hero, superstar, guru and yes, master carpenter should be reserved for the few that really have proved themselves and truly deserve to be put above the rest of us. When the powers that be indiscriminately bestow these praised titles on many individuals and the over used title carries a certain meaning to the masses, then the titles tend to loose their meaning. With this power goes responsibility. Whether you are a superstar athlete, celebrity, or Internet guru your integrity and what you say should be beyond reproach. Should I include elected officials in my grouping? What I am saying is that if a title carries a meaning then that should mean something! My goodness, I made a "Yogi-ism". Why am I apparently attacking the venerable guru club? It is just my way of saying to you, don't be intimidated or awestruck by the Internet's, in my opinion, over use of the term "guru". Just because someone is proclaimed by others or proclaims himself to be an Internet guru doesn't mean you have to take their teachings as gospel. Use a little common sense as you surf the net or read the tons of emails in your inbox from or about Internet gurus and their superhuman exploits. Even if the person is a guru the old adage is still true: If it sounds too good to be true, it probably is. Don't be sucked in by unrealistic claims of success or fortune. In reality their success and fortune are coming from ordinary folks like you and me thinking we can buy their success. That is assuming their success and fortune are not just hype! About the Author ---- Jim Capobianco, the author of "10 Steps to Your Own Home-Based Business", has been self-employed for over 25 years, both on and off line. At his web site, Cap-Tech.com and in his newsletter, The Cap-Tech Times, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at: http://www.cap-tech.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
The Internet Marketer The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. You become more responsible, you learn how to earn money in your home business, how to make it professionally and treat your customers in a way you wanted them to treat you. We have to keep in mind one very important thing that marketing on the internet is different from marketing in real world in some aspects. You may ask why? So, the difference is a little hidden and can't be seen at first. How Your Hobbies Can Help You With Your Business Everyone has a hobby or interest that they have a particular passion for and, hence, are probably quite knowledgeable in this area. Having The Right Attitude And Start Becoming A Problem Solver Do you really want to make money online? Internet Marketing Requires Persistence Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online: Tracking & Troubleshooting for Increased Sales So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from the truth! Yardstyle Marketing It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is. What Big Pharma Can Teach You About Niche Marketing A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for. Do You Know the 3 Key Strategies to Using Lead Capture Pages? Leads are the Life Blood of any Online Home Based Business. The Best leads are the Leads You Generate Yourself using Lead Capture Pages. Internet Marketing Secrets Spiel Wouldn't you like to know all the Internet marketing "secrets" that have made me the man I am today? E-marketplace ? Facts and Fictions Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt! Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You There are a few internet marketing online secrets that when implemented, will force your customers to keep coming back to buy from you. Attitude - The Marketers Most Important Trait Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. It is also a major factor whether you succeed at what you do or fail. Your attitude about life can give you many different outcomes to a situation, the choice is up to you. Getting Members For Your Community If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article. Online Business Mistakes Everybody makes mistakes, but nobody likes to talk about them. We feel silly and foolish, even though we could not possibly have known. I know I have made many mistakes during my online business career and it's embarassing! While my rational brain knows it is not really true, my irrational brain thinks that the whole world has seen my mistake and is pointing and laughing at me. 10 Ways to Exceed Your Clients Expectations Every Time! The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering." Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need? The business principle of continued contact and online relationship building has given rise to the popularity of online business blogs, forums and feedback opportunities. Interactive online communication define the web site owners as experts in the eyes of visitors, and serve as a promotional vehicle for other products and services that the business seeks to sell. Continued, interactive contact can bring many benefits, such as: How to Use Tracking to Keep Income Incoming The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you. Five Proven Methods For Increased Internet Sales There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet marketing leads. A big part of any online marketer*s job is to generate the leads that will ultimately be responsible for another sale. In particular, in the highly competitive online marketing arena, someone selling products and services to other marketers will need a steady flow of fresh internet marketing leads to fuel their sales. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
|
|
|
|
|
