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It Really is only early Days in the Internet Gold Rush....
One of the questions that I am getting more and more used to hearing lately is: 'Is it too late for me to start an online business? Have I missed the boat and have all of the best opportunities been and gone?' My reply is always along the lines of, 'Absolutely not - there is still a wealth of opportunity online and even if you start your online business tomorrow, you are still well ahead of the majority of people'. I genuinely believe that this is the case but I know that many people do feel that they may have missed the boat and that there is nothing more that can be done online that isn't already being done by someone else. If you are one of those people, read on.... I attended a corporate function last week - non Internet related - and had the chance to talk with a large number of UK business men and women. These people ranged from people running their own 'one man band' type business right up to the owners of large-scale operations employing hundreds of staff and turning over millions of pounds each year. Several of the attendees were entrepreneurs that had built up and sold companies worth, quite literally, tens of millions. Overall, a very wide spread of experience, success and ability but the one thing that tied everyone together was that they were all running a business of one kind or another. Now, as you would expect, when meeting with new people for the first time (and particularly in a situation such as the one above), one of the main topics of conversation was what everyone did for a living. As I have indicated in previous newsletters, this is a question that I really dislike being asked as I find it so hard to explain. Needless to say though, I found myself having to do exactly that to numerous people, all of whom looked at me with a blank expression as I tried to tell them, in simple terms, how I generate an income from nothing more than a PC and the Internet. This is nothing new and I am well used to it by now (in fact I am beginning to think that it would be easier just to say I work in finance as I once did!) but what amazed me most was that not one of the people I spoke to had any clue about what I was talking about. Despite being among a group of what I would consider to be a fair representation of the UK business community, not one of them had any real idea about how to use the Internet to increase their business. Of course, many of the people I spoke to had websites but ALL of them told me that the only real purpose their website served was to provide a small amount of information about their business and their contact details! None of them allowed customers to order from their website (although most of the businesses in question would suit this method of sales).... None of them were collecting email addresses from visitors with the aim of carrying out follow-up marketing (although this would be appropriate for all of the businesses in question).... None of the businesses were using email in any way as a form of marketing, despite the obvious cost advantages over the postal service... I could go on but I think you get the point. On the flipside, every single one of the people that I spoke to had used the Internet to purchase goods! I find this absolutely amazing. Now of course, the people that I spoke to are in a slightly different situation to many online entrepreneurs in that they already run successful offline businesses. However, if this is a fair representation of how entrepreneurs view the Internet in terms of a business tool, it stands to reason that the 'ordinary man in the street' will be even less likely to see the Internet as something that he can use to earn a full or part time income. The entrepreneurs I spoke to were genuinely surprised that it was possible to earn a full time income online, they were even more surprised when I gave them an indication of how much it is possible to earn. I am sure that a couple of them almost fell over when I then told them that the day to day maintenance of many online businesses takes just an hour or so per day since software can be used to handle so much of the workload! I therefore reiterate the point that I made at the start of this newsletter - the Internet Gold rush is surely only just beginning and the very fact that you are reading this article puts you way ahead of the vast majority of the rest of the World. Don't sit there wondering whether it is too late - get started on your online business today. And if you were one of the entrepreneurs that I spoke to last week (you know who you are and I know that several of you have already subscribed to this newsletter!), welcome and enjoy - you too are now one step ahead of your competition :-) Copyright 2005 Richard Grady Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
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Secondly, specific needs related to Internet marketing. By being rather more exposed to Internet ads and offers than an average person, more used to it and understanding it better, marketer would probably buy more things online. But the other type of needs is far more important here. Now for the second type of needs. Marketer will need marketing tools, resources, information... These things change and develop in an enormous pace. This is of course a truism but it's absolutely true. If you're able to quickly find new promotional tools, opportunities and/or information on Internet marketing, you will be in position to sell (more or less directly, we will not plunge here into discussing downlines and referrals) these information - for after all it is exactly information! - to other marketers. I personally see no reason why marketers should be less receptive to this sort of information than average person. In fact they are probably much more receptive, as they know perfectly well how much in their personal lives depends on those tools, information and opportunities. It is probably not true that whole 95% of people trying to earn online is not earning any money, but it must be obvious that most marketers still have not found their way of doing business online and there's no reason to believe that this situation ever radically changes. So it's not only information on new available services and opportunities that is sought after, and therefore sellable. In order to be successful in this sort of business, where there's so much available information, potential chances and risks, and so little road-signs that can be fully trusted, one needs to find their own way. Way of doing business online. Human life being as short as it is, with most often very limited finances (or you wouldn't spend your time in front of the monitor with uncertain result, would you?), people who still haven't found the right method and attained real success in online business will need a "recipe", or, perhaps better, a successful person to help them -- a teacher, or even perhaps what the Americans call "the mentor". (There's this old joke about some American children asking their parents to pay them tree-climbing lessons, but Internet marketing without qualified help is a dreary and very risky thing to do.) If you already are successful, then being the N marketer you have serious advantages. One of them, perhaps the most important, is that you only deal with one (big, that's true) issue: online marketing. As X marketer you would need to handle both marketing itself and the market niche you're in. This fact has some further interesting effects. For example this that by attaining success as N marketer you're becoming a Guru, or "almost a Guru", and this time I'm using this term without irony. What I mean is simply that you've become an accomplished expert in your field, which of course is Internet marketing. While if you attait even the biggest success in selling widgets online, you will be a "Great Expert In Selling Widgets Online". Which means that you will be generally seen as a crossing between "widgets expert" and "marketing expert". Nobody will be certain how good you are in any of those two parts of your activity! Effect of which will be that your success will be much harder to duplicate! You will have much more difficulty in teaching people your tested business methods. If they are not going to sell widgets like yourself, nobody can be completly sure it's the best marketing practice that you're teaching. And the widget niche may be too small to accomodate many new players. It will be a totally different matter with general marketing knowledge that you obtain practicing N marketing. One special advantage that N marketing has is something that I personally call "self-propelling money machines". So far they are not very numerous, at least those that work smoothly and bring tons of money without constant need for adjustments and pushing. But there are some, pretty successful. And their will be more. What are those self-propelling money machines? They are smart combination of promotional resources with selling. One could say that they are resources that sell themselves, automatically. The simpler form cosists of just two main parts: the Lead Generating Module (more often multiple Resources) that are constatly being sold by something that can be called the Selling Module to the leads they generate. One program that I remember that worked like that was CommisionSpyder. In another, more advanced, version is probably best represented by the new "Explosive" ebook by Stephanie L. Woolford, a very successful online marketer. (This ebook can be for example found on http://ebiz-guru.com.) Here one can three conceptual modules: the Lead Generating Module, the Selling Module, and an ebook (that can be either free or paid) that ignites the whole process. I'm not sure I managed to describe the idea clearly enough, but it can be understood when seen in action. Ebooks are supposed to be the almost-perfect business and in near future they may really become that. If we assume that this statement is true, we can say probably risk an opinion that X marketers have greater chance of publishing a competent book on topics related to their chosen niche they know lots about, while N marketers seem to have much greater chance of publishing purely marketing ebook, "viral" ebooks, and ebooks of the sort mentioned in previous paragraph included. Which seems to be another advantage of N marketing. So after all Selling to Sellers may not be so stupid idea, wouldn't you agree? Online Sales: Sneaky Technique To Increase Your Online Sales Anytime There are some smart and sneaky techniques that can help you increase your sales when executed properly. Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders There are two different groups of online marketers. Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors If you have a website but not attracting many visitors, it may be because you've not known the insiders secrets that I have.
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