ComputerHunter.org |
|
|
|||
|
 |
What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing
Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey. What I did was to mail those visitors who had taken up my freebie offer but hadn't made a purchase. They were presented with three optional price bands for each of ten products and asked to tick the one that best reflected value for money for each individual creation. The market spoke up and it was clear that I was in danger of over-pricing. However, it is wise to exercise caution when playing around with your pricing structure so soon after a launch. Do it overtly and some will accuse you of being a rip-off artist; others will say you don't know your 'a' from your 'e' (which I patently did not). So I decided to adopt a softly-softly approach and engaged the services of a marketing specialist: the Mad Hatter. I set him loose in my store and he returned with his alarming verdict; "Lop 50 percent off the price of all ten products". Hold up, I thought, but I allowed him to proceed anyway? The result: Returns graduated from steady to spectacular: sales on the ten products in question tripled and overall returns were up by 300 percent over a 7 day period; just peachy when you are operating on a 100 percent mark up. That's the beauty of selling your own personally generated intellectual properties. You can react to market forces and adjust pricing without the potentially nasty side-effects you incur when marketing other peoples' produce. The Mad Hatter's strategy is available for viewing at the website featured in the resource box. Jim Green is a retiree, entrepreneur, and published author with a string of bestselling hard copy titles to his bow including his latest 'Your Retirement Masterplan' ISBN 1857039874. http://howtoproducts-xl/madhatter.com
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
3 Simple Steps for Revealing Marketing Secrets of the Experts Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed. Highly Recommended Pre-Fab Marketing Business Unfortunately most 'ready-made' business sites don't seem to be very user or customer friendly and are extremely expensive for what is being offered. Most of these programmes have only one way to make you money, you send the traffic and they close the sale!? How To Get An Instant Flow Of Traffic Doing What You Always Do How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe. Golf Pros Jet to be Sold early 2006 -- Market NOW to Make Large Deposit Marketing gurus travel all over...Malaysia, London, San Francisco ..so make plans to go along on your jet in '06. Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget! Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle! The Truth About Info Business Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth. Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly The Advantages Disadvantages Of Internet Marketing are many. Generating Sales with Lead Generation and Online Marketing Tools One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as "breaking the ice" with your potential customers. The best ways to generate sales from a warm market is with lead generation marketing tools. Relevancy - The New Black for Online Marketing? Information Overload Marketing Strategy With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking "wow, the toughest part is behind me", referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong. You are Being Lied About Reciprocal Links! Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the most of them. Hype! Has The Internet Gone Too Far? I remember back in the 1980s (history for many of you reading this), I had a friend working at the University of California who had access to the Internet through the University system. It was new, it was esoteric, it was for academicians, nerds, and professional scientists. Holiday / Vacation Time But What About Your Online Business? For many of us, it is time to start thinking about packing our suitcases and jetting off on our summer holidays/vacation. When I had a 'normal' job, this was a time to get out of the office and completely forget about work for a couple of weeks. Things are somewhat different now though as an Internet business never sleeps or takes time off so how do you handle your online business when you are supposed to be soaking up the sun on a far away beach? Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" (general volume traffic) may have looked nice on a statistics report but only the truly "targeted visitors" (target traffic) were usually the visitors making purchases or doing business at the Web site. Internet: The Darling Of Business Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Just pause for a while and imagine being without it. What Businesses are Succeeding on the Net? The most basic question any Internet business owner will have to answer at one point or another?"what should I sell?". Sell Your Product Online In today's business world, if you're not selling your product online, you're losing sales. If you have a product, make money online by selling online. There are simple ways to make money online. Im Talking, But is Anyone Listening? Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Customers will find you purely by chance by walking or driving down the street where your store is located. If they didn't know you existed before, they do now. 3 Simple Steps To Get Free Original Content for Your Website As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality. If you know anything about search engine optimisation you know that Google loves content. The problem most webmasters face is how to get the content without writing it yourself, which takes time, or without spending money to pay someone else to do it. Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant Did you ever wish that you could sit at the feet of an Internet marketing master?
|
|
|
|
|
