ComputerHunter.org |
|
|
|||
|
 |
Business Innovation ? Value versus Quality
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Value versus Quality Most firms attempt to add value to their products or services in order to increase sales and prestige. However, few appreciate the difference between value and quality. But by doing so, they can more finitely increase their options for adding both value and quality. a) Quality is directly related to the product itself. A firm can increase a product's quality, but that increase may or may not be profitable. For example, Microsoft can increase the quality of its Windows operating system but that may not lead to an increase in value for the customer. This is especially true when a product reaches maturity, as options for improving the cost/performance mix begin to dwindle after years of improvement. b) Value is the worth of the package as a whole and the relationship to the quality of each part of the package is tenuous. For example, Microsoft increased the value of the Windows package by adding Internet Explorer. Neither of the two products was optimised for quality but together they made a more valuable and irresistible offer to the customer. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
Google News - Top Stories
|
|
|
|
RELATED ARTICLES
Strategic Outsourcing: Testing the Outsourcing Waters and Staying Afloat Before Gertrude Ederle began her historic swim off of Cape Griz-Nez, France, she underwent extensive training for endurance and technique-even though she was already an accomplished record-breaking swimmer with Olympic medals to her name. Outsourcing IT may not garner the same attention as being the first woman to swim the English Channel, but it is no less important to gather as much experience and knowledge as possible on a small scale before diving in for the big swim. 3 Innovation Keys - Do Your Innovative Efforts Need More Power? Recently, I attended a webinar with nearly 400 other Chief Learning Officers - during one polling period, we were asked what primary driving force pushes organization-wide or individual innovation - the majority agreed that leadership is that force. Have You Always Thought That The Best Ideas Come From Research Or Management? Think Again Many entrepreneurs and chief executive officers are unaware that there are many factors that put ordinary workers at a great advantage over R&D and management when it comes to generating useful improvement ideas and even new products ideas for a corporation. How to get an Audiences Attention A trainer dryly discussing how to motivate people in an organization basically has just another "point-by-point" presentation. But suppose that he mounts the podium and begins to speak. Suddenly, a phone on the lectern rings. He ignores it at first, trying to continue. Finally he gives up, excuses himself and answers it. It is an engineer (off-stage voice) with a series of questions relating to the organization and the lecture topic. Although the presenter protests that this is "highly irregular," the offstage voice indicates that the issues are pressing and must be answered on the spot (while visual support flashes on the screen). Humor meaningful to the audience may be injected, such as, "Why aren't you at the meeting?" The lecture time is up, the presentation time has been used, and the presenter complains he "never got a chance to talk to the audience." But the audience members have received the information that the trainer had come to share with them, and in an attention-getting way. Tap Employee Passion For Business Success Meriwether Lewis set the stage for the Corps of Discovery's success before one single "employee" had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and increased the productivity of those eventually hired. Innovation Management ? forced into it! Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. The Ten Keys to Maximizing Employee Performance 1. Let people know what you expect. If people know what's expected of them, that's what they'll do--if they don't know what's expected, they'll do something else. Communicate clear and unambiguous performance expectations and hold people accountable for their achievement. Management & Leadership - Doing it right in the 21st Century The Old Way ? Command and Control Interviewing: How to Stay Out of legal Hot Water Some interviewers ask great questions; others ask dumb questions; and, worst of all, some ask questions that can get them into legal hot water. Leadership Skills Means Turnover is Not a Problem "Ha!" you say. "For someone to make a statement like that, they obviously haven't worked in the real world and certainly have never had to run a company." Well, let me assure you. In my past I've not only run companies, but spent many years in one of the most notorious industries for turnover ? the restaurant industry. Why Would Anyone Do That in My Meeting? Imagine that you open a meeting by saying, "We need to talk about the budget." Downsizing in Organisations - The Real Truth I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of their time on basic administrative tasks. Tasks for which they have had no training in. In many instances people are stressed out with too many responsibilities due to ongoing restructuring and downsizing in their organisation. Effective Meetings by Phone - Part 2, How to Hold a Teleconference Even a well-planned teleconference can go poorly. Some people treat any meeting as a casual social activity instead of as a serious business project. And a teleconference brings special challenges because people attend them in the privacy of their office without being able to see or be seen by the other participants. Business Innovation ? Improvisation Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Are Your Marketing Pieces Up to Date? The other day someone asked me for one of my informational brochures. As I was giving her the piece I stated that if I were printing these today it would be a little different. The piece was only about two months old and already the way I wanted to communicate things had changed slightly. Then I got to thinking. If I were to print informational brochures six months from now, they would probably be a little different too. Don't get me wrong. I am a big believer in consistency of marketing. However, in today's business environment especially as fast a pace as our business develops, things change...sometimes minutely and sometimes in a big way. What do you do? Indecent Proposal in the Workplace ? An Overview of Workplace Harassment & Employer Liability An allegation of harassment in the workplace is a growing phenomenon facing companies across the U.S. The following is an article derived from a 2003 seminar I attended at the National Business Aviation Association {NBAA} Convention in Orlando, FL. The full name of the seminar was ? Indecent Proposal in the Workplace ? An Overview of Workplace Harassment & Employer Liability. The seminar was presented by Patricia Griffith and Ellen Ham of the Law Firm of Ford and Harrison in Atlanta. Innovation Management ? Reducing Hierarchy Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. Hows Your Company RQ (Reputation Quotient)? In light of recent corporate scandals, from Enron and Global Crossing to those of once trustworthy mutual funds, is it any wonder that more people are asking, "Can I trust this company enough to do business with them?" But the trust issue isn't just relative to the buyers of your products and services, its vitally important to employees as well. Impacting their retention and performance in very real ways. To Outsource or Not to Outsource In these days of restricted head count and tight budgets, the question of whether to outsource or hire in-house staff is more critical than ever. The technical publications function, however vital, is undergoing more scrutiny and also facing greater challenges than ever before. Companies that already employ an in-house technical publications department are looking at doing more with fewer resources. Start-ups, with no internal technical publications staff, are struggling with how to develop technical documents in the most cost-effective way. Delegation - The Basic Steps To Reducing Your Workload And Creating A Successful Team If you have a task greater than you can handle on your own, then you need to delegate. Not a choice many of us choose to make, but one we can all learn. This article will take you through why delegation is so important and give you simple steps to take so that you communicate the vision, motivate your members and build them as individuals and as a successful team.
|
|
|
|
|
