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Employee Retention: Keeping the People Who Keep You in Business
The retention of highly skilled knowledge workers is one of the major challenges today for all organizatons. Knowledge workers are those whose work primarily requires the use of "mental power rather than muscle power." For example, they are the developers and caretakers of the computer networks that keep your business running. They are also the producers of the dazzling graphics presentations that help your sales force land new customers. And they are even the account reps who look into data bases to decide whether to grant a bank loan request or explain investment options to potential customers. Knowledge workers are therefore extremely valuable because they keep the factories churning, the customers satisfied, the new products coming out the door---they are the backbone of your company. So how do you keep these highly skilled and valuable workers from jumping ship---from going to a competitor? Here are four ways to motivate this unique group of workers. Support training and development. Provide special assignments. Rotate jobs and responsibilities. Show genuine interest. The organization that is able to recruit, motivate, and retain the best workers is going to have a huge strategic advantage. Therefore, companies that offer comprehensive training with planned, on-the job experience, complemented by enlightened supervision and opportunities for ongoing professional development, will be more successful in retaining their valued and highly skilled people. In other words, give knowledge workers room to grow---or someone else will. Marcia Zidle, the 'people smarts' coach, works with business leaders to quickly solve their people management headaches so they can concentrate on their #1 job to grow and increase profits. She offers free help through Leadership Briefing, a weekly e-newsletter with practical tips on leadership style, employee motivation, recruitment and retention and relationship management. Subscribe by going to http://leadershiphooks.com/ and get the bonus report "61 Leadership Time Savers and Life Savers". Marcia is the author of the What Really Works Handbooks resources for managers on the front line and the Power-by-the-Hour programs fast, convenient, real life, affordable courses for leadership and staff development. She is available for media interviews, conference presentations and panel discussions on the hottest issues affecting the workplace today. Contact Marcia at 800-971-7619.
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